Small Business Marketing

Confused about content marketing? Here is what you need to know.

Confused About Content Marketing? Here Is What You Need to Know

Small Business Marketing / , , , , , ,

Many new businesses find content marketing strategy indispensable. At its core, content marketing is the creation and distributing of online material that will attract the attention of a prospect. By design content marketing exists to help the prospect come to know, like and trust you. Once the prospects trust you, they may come to buy from you but not before. Sounds simple but the devil lies in the details.

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10 Quick Fixes to Make Your Website Marketing More Effective

10 Quick Fixes to Make Your Website Marketing More Effective

Small Business Marketing / , , , , , , ,

Most companies utilize website marketing as part of their lead-to-revenue (L2R) process. Whether you use your website for creating awareness, educating prospects, generating leads or selling directly you need to maximize its efficiency and effectiveness.

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6 More Powerful Marketing Channels That Rent You Access to Prospects

6 More Powerful Marketing Channels That Rent You Access to Prospects

Small Business Marketing / , , , , , , , , , ,

When it comes to marketing channels there are 12 channels which can rent you access to their audience for a fee. These 12 marketing channels attract a particular demographic based on their content and will rent you access to their customers for a fee. Previously we discussed the first six channels.

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6 Powerful Marketing Channels That Rent You Access to Prospects

Small Business Marketing / , , , , , ,

When it comes to marketing channels there are 12 channels which can rent you access to their audience for a fee. These 12 marketing channels attract a particular demographic based on their content and will rent you access to their customers for a fee.

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9 Marketing Channels to Attract Prospects to Your Brand

9 Marketing Channels to Find Contacts You Attract to Your Brand

Small Business Marketing / , , , , , , , ,

When it comes marketing channels designed to attract prospects to your brand, there are nine primary channels. These nine marketing channels rely on the type of content prospects will find via some form of search. Search Engine Optimization (SEO), therefore, is essential to create the kind of gravity to attract people to your business.

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6 Reasons Why You Need to Use Social Media Marketing

6 Reasons Why You Need to Use Social Media Marketing

Small Business Marketing / , , , , ,

No matter where you turn social media is making an impact on small business marketing. While social media is not the “be all end all” of marketing efforts it does have some significant advantages over more traditional marketing. This post looks at six reasons you need to consider social media marketing for your business.

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Thought-Leadership

How to Get Prospects to Read and Engage with Your Marketing Content

Small Business Marketing / , , , , , ,

There are three questions you and your company need to ask to be a successful content marketing practitioner.
1, How do we get people to read our marketing content? 2, How do we get people to engage with our company? 3, How do we measure results and get better over time?

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Use Content Marketing to Establish B2B Thought Leadership

Use Content Marketing to Establish Thought Leadership

Small Business Marketing / , , ,

There are 3 essential questions about content marketing that need to be answered to determine your go vs. no-go content marketing strategy: 1, Can we be industry thought leaders? see the benefits of being a thought leader/branded authority but aren’t sure how to get there. 2, If so, what do we talk about? 3, Can we create enough quality content?

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