Small Business Marketing

How to Define Your Content Marketing Goals to Pay Dividends

How to Define Your Content Marketing Goals to Pay Dividends

When it comes to content marketing there are three primary goals, search engine optimization, customer retention, and authority. In this post, we explore the three content marketing goals as well as review the content marketing strategy types so you can develop a solid content marketing strategy that will pay dividends for your business.

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How to Crush The Competition With 3 Content Marketing Strategies

How to Crush The Competition With 3 Content Marketing Strategies

When it comes to content marketing there are three broad content marketing strategy types you may want to consider; inbound, addictive, and tentpole. In this post, we explore the three content marketing strategy types so you can understand how to apply them in your business.

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5 More Helpful Content Marketing Ideas to Attract New Customers

5 More Helpful Content Marketing Ideas to Attract New Customers

At its core, content marketing is the creation and distributing of online material that will attract the attention of a prospect. By design, content marketing exists to help the prospect come to know, like and trust you. Once they trust you, they may come to buy from you but not before. This post looks at five more forms of content marketing.

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5 Helpful Content Marketing Ideas to Attract New Customers

5 Helpful Content Marketing Ideas to Attract New Customers

Many new businesses are starting to find content marketing indispensable. At its core, content marketing is the creation and distributing of online material that will attract the attention of a prospect. This post looks at five popular forms of content marketing.

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Your Brand Promise – Why You Need a Big Idea!

Your Brand Promise – Why You Need a Big Idea!

Some marketers and business owners believe that the strength of their product or service is what determines success. While this is no doubt true in a few rare cases, most often, even a great product or service has to be marketed properly to succeed. And the best marketing is centered around what we call a BIG IDEA.

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