Conspicuous consumption is when someone spends money on goods or services in an effort to either convey a higher social status or invoke envy in others to gain their respect. Product badging is a way to draw attention to items that convey status. Yet, not all consumers want you to know the relative price of their products based on its badging.
The Secret to Product Badging Read More »
When you are deciding how much of time and financial resources to allocate between push and pull marketing strategies, keep in mind that the battleground has shifted and the prospect is the one who holds the high ground. Rather than fight this reality, just accept who has the real control and find the best ways to help people buy in the way they want to buy, instead of the way you want to sell to them.
PULL Marketing vs. PUSH Marketing – The Shifting Battleground Read More »
Businesses all too often commit resources to developing a product or service based on the verbal feedback they received from some potential customers. This is no way to test your assumptions that people will exchange hard earned money for what you are selling! Employing a simple 3-page website can ultimately help you determine if customers are willing to exchange money for your offering.
Super Simple Way to Test Your Business Model Read More »
There are 2 kinds of customers out there: Do-It-Yourself and Do-It-For-Me customers. Most businesses only consider the same type of customers others in their industry are already targeting. Targeting the same customer with similar solutions leads to less opportunity for growth and tighter margins. Few businesses see the potential to offer an alternative solution.
An Unbelievably Simple and Overlooked Strategy to Crush Your Market Read More »
At first glance, the difference between selling a product or service and selling a solution may not be very apparent. After all, aren’t all products and services created to provide a solution to solve a customer’s problems? Most businesses create a product or service that is a “one size fits all” solution. Rather than designing
The Big Difference Solution-Selling Can Make Read More »
When it comes to selling your product or service, it is always a good idea to keep in mind what is most important to the other party. This is especially true when you are dealing with a large company run by a guardian. For example, most employees high up in the food chain of a
Your Customer is Afraid you’ll Cost him his Job Read More »
Your content marketing efforts may not be aligned with the VARK modalities of your audience. Content should appeal to Visual, Auditory, Reading, and Kinesthetic learners.
VARK – Why Your Content Marketing Is Falling on Deaf Ears Read More »
How Do You Create Instant Credibility in Your Service or Informational Product at No Cost? Give Your Solution a Name!
Why You Need To Give Your Solution A Name? Read More »
The curse of knowledge prevents us from seeing the world as our customers see it. To demonstrate this curse, try this experiment with a friend. Think of a popular song like “Jingle Bells” or “Happy Birthday.” Then tap out the melody for your friend and ask him or her to try to guess what song
The Curse of Knowledge Read More »
Recently, I was reminded of a day I spent golfing last summer at a local Army base. Golfing as a threesome and being the odd man out, I got paired up with a soldier who was a double amputee, making us a foursome. After teeing off and driving the cart down the fairway to our
Understanding Hedonic Adaptation Read More »
