The goal of Facebook Brand Awareness is to get Facebook Page likes so that you can accumulate a base of fans. You need to accumulate fans so your content will stand a better chance of reaching your target audience. The goal of brand awareness with Facebook marketing is to accumulate engagements.

The basic Facebook marketing sales funnel has four levels- brand awareness, lead generation, direct sales, and customer service. Each level has a different objective.

I saw so much value in the CrashCourse entrepreneurship program that I used it as the basis of a extremely comprehensive post on explaining entrepreneurship. Each CrashCourse video acts as an introduction to a subject area followed by a bunch of related content and other resources. The result is what I think is an incredibly complete and multi-modal product to educate individuals in what it takes to be an entrepreneur.

Changes to Facebook’s algorithm has de-emphasized a business’s ability to get their organic content into a user’s news feed. A business can no longer just focus on producing meaningful content to get their brand seen by the user. Today, Facebook has evolved into more of a paid marketing platform than an organic one. For your content to get in front of prospects, it requires your business to run Facebook ads.

When it comes to Facebook marketing basics, the marketer needs to understand the difference between business and personal accounts, the criteria used to determine what shows up a news feed, and how Facebook interprets relevance based on engagement.