What Are SMART Goals and Why Are They Important
SMART goals are carefully drafted tangible targets that you and your business can strive to achieve over a specific period.
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Align Marketing and Sales to Streamline the Buying Experience: 4 Imperatives
The 4 Imperatives That B2B Marketing and Sales Can Collectively Use to Create Alignment and Produce a Positive Buying Experience.
Align Marketing and Sales to Streamline the Buying Experience: 4 Imperatives Read More »
Where Is Your Get Rich Quick Idea Hiding?
The most likely place to find that next get rich quick idea is not by bouncing from one idea to another.
Where Is Your Get Rich Quick Idea Hiding? Read More »
How to Successfully Establish a Board of Advisors and Board of Directors
Many startup founders I know avoid establishing a formal board of advisors and directors for as long as possible, with the excuse that this is just another burden, or it has more risk than value to the founder. Related Article: Do you Need a Board of Advisers? In my experience, just the opposite is true, since
How to Successfully Establish a Board of Advisors and Board of Directors Read More »
11 Ways to Create Value and Make the Customers Ask for the Sale
Sales is less about mastering closing tactics and more about providing so much perceived value that the customer asks for the sale.
11 Ways to Create Value and Make the Customers Ask for the Sale Read More »
4 Situational Influencing Styles To Get What You Want
Effective leadership relies on your ability to influence others to accomplish your objectives. As a business owner, your success often depends on your ability to effectively influence both people over whom you have control over and people over whom you have no direct control. Not all influencing styles work in every situation. Savvy entrepreneurs will change their influencing style based on different situations.
4 Situational Influencing Styles To Get What You Want Read More »
11 Sales Rejections and How to Cure Them
The statement “They’re not rejecting you personally; they are just rejecting what you are selling” is only half true.
11 Sales Rejections and How to Cure Them Read More »
How to Overcome Your Fears – Lessons From Dale Carnegie
Identify your personal shortcomings and acquire the knowledge & skills needed to overcome your fears. Personal improvement makes you successful..
How to Overcome Your Fears – Lessons From Dale Carnegie Read More »
What Is Your Entrepreneur Type and Why It Matters?
There are ten different types of entrepreneurs. Each entrepreneur type is motivated differently and has their own rules for success in business and has their flaws.
What Is Your Entrepreneur Type and Why It Matters? Read More »
7 Myths About Entrepreneurship and Freelancing That Seriously Need to Die
There Are A Ton of Myths Surrounding Freelancing and Entrepreneurship. Myths That Need to Die. Now.
7 Myths About Entrepreneurship and Freelancing That Seriously Need to Die Read More »
Launch Jacking – Powerful Affiliate Marketing Hack For Bloggers
Launch Jacking is not only an affiliate marketing strategy for earning commissions. It can also be a great source to get additional traffic and backlinks. The traffic and backlinks improve your website’s domain authority which improves your ability to get other content ranked higher in the Search Engine Results Page (SERP).
Launch Jacking – Powerful Affiliate Marketing Hack For Bloggers Read More »
How To Get Your Business On Google: The Definitive Guide (Update 2024)
How To Create And Claim Your Google Business Profile Listing Plus Advanced Strategies That Will Have It Dominating Google Maps And Top Results On Google.
How To Get Your Business On Google: The Definitive Guide (Update 2024) Read More »
Do you suffer from Imposter syndrome? You are not alone.
70% of men and women experience impostor syndrome. They believe success is more a matter of luck and less about their talent or qualifications.
Do you suffer from Imposter syndrome? You are not alone. Read More »
Is a Recession Really the Best Time to Start a Business?
Entrepreneurs starting a business in bad times don’t ignore the risks, instead they acknowledge and embrace the uncertainty inherent in the world, because they see new opportunities.
Is a Recession Really the Best Time to Start a Business? Read More »
Why You Need to Be a Fox and Not a Rabbit When It Comes to Business
Business owners are either defensive or offensive. They are either internally or externally motivated. Are you running from or toward something?
Why You Need to Be a Fox and Not a Rabbit When It Comes to Business Read More »
Why Are Millennials the Least Entrepreneurial Generation Since WWII?
Although more than 60% of millennials desire to own a business few do because the classic values of entrepreneurship are not being emphasized.
Why Are Millennials the Least Entrepreneurial Generation Since WWII? Read More »
Antifragile – Why You Need to Study Risk and Not Manage It
When a crisis occurs, it disproportionately hurts some industries while lifting up other ones. This is why you need to study risk and not try to manage it.
Antifragile – Why You Need to Study Risk and Not Manage It Read More »
I Tried to Sell to a Customer Who Was Secretly a Master Salesman
Good selling is not about money changing hands; it’s about relieving the customer of the anxiety that accompanies spending.
I Tried to Sell to a Customer Who Was Secretly a Master Salesman Read More »
Small Business Negotiations Primer
This is a negotiations primer that will teach the small business owner the basics of small business negotiations
Small Business Negotiations Primer Read More »
What You Need to Know About Integrative Negotiations
Integrative negotiation is a strategy in which both parties collaborate to find a “win-win” solution by developing mutually beneficial agreements based on each party’s interests.
What You Need to Know About Integrative Negotiations Read More »
How to Determine Your Business Risk
It Is Always A Good Idea To Review Your Risk Exposure From Time To Time And Develop A Plan To Deal With Things Before You Are Forced To Deal With Them During A Crisis.
How to Determine Your Business Risk Read More »
What You Need to Know About Distributive Negotiations
Distributive negotiation is the process of dividing up the value of a fixed pie or options during negotiations, and is based upon the idea that one party’s gain means the other party’s loss.
What You Need to Know About Distributive Negotiations Read More »
Opportunity Discovery Canvas – How to Validate Potential Solutions
The Opportunity Discovery Canvas tool was designed to help entrepreneurs that have identified a problem to work through a basic framework to evaluate the feasibility of their solution.
Opportunity Discovery Canvas – How to Validate Potential Solutions Read More »
How to Make More Sales by Cultivating and Nurturing Business Relationships
Sales it not simply a numbers game. To make more sales, you need to locate and cultivate strategic relationships with a few key rainmakers.
How to Make More Sales by Cultivating and Nurturing Business Relationships Read More »
LinkedIn Profile Tips to Improve Your Personal Brand
There are many ways to use LinkedIn, but it starts with having a thoughtfully crafted profile.
LinkedIn Profile Tips to Improve Your Personal Brand Read More »
How to Build Powerful Relationships with LinkedIn Connections
Now is a great time to deepen your relationship with your LinkedIn connections by showing them that you care while growing your trust capital.
How to Build Powerful Relationships with LinkedIn Connections Read More »
Marketing Automation and Lead Nurturing in the Time of COVID-19
Marketing automation has revolutionized marketing and sales processes for all types of businesses. Even non-profits, associations, and educational institutions can benefit from an expertly executed marketing automation effort. The robots are taking over!
Marketing Automation and Lead Nurturing in the Time of COVID-19 Read More »
How to Survive a Crisis
How a crisis like the COVID-19 pandemic evolves will change from crisis to crisis, however, the five crisis stages of Resolve, Resilience, Return, Reimagination, and Reform will provide business owners a clearer path to navigate to the next normal.
How to Survive a Crisis Read More »
The 10 Most In-Demand Career and Business Skills for 2020
If you want to live a successful life in 2020 and beyond, you need to adopt a new set of skills. Hell, you’ll need to learn these skills just to keep up
The 10 Most In-Demand Career and Business Skills for 2020 Read More »
How to Get Price Concessions In One-Off Negotiations
When buying higher-priced, customized, or used goods, or services, you can always negotiate for price concessions.
How to Get Price Concessions In One-Off Negotiations Read More »
How to Manipulate Supply and Demand for Profit
Most entrepreneurs fail to realize that they can manipulate supply and demand. By gaining control over these two variables, businesses can gain control over pricing and profit margins.
How to Manipulate Supply and Demand for Profit Read More »
How to Achieve a Competitive Advantage in Negotiations
There are many factors that good negotiators try to control to give them a competitive edge in their negotiations.
How to Achieve a Competitive Advantage in Negotiations Read More »
6 Keys To Managing Funding From People Close To You
Many Entrepreneurs Seek Funding from Friends and Family. Others Avoid It as They Fear the Prospect of Asking for Money.
6 Keys To Managing Funding From People Close To You Read More »
10 Step Process to Get the Best Deal in Every Negotiation
In business, we are always negotiating with suppliers, vendors, customers, and employees. The “I FORESAW IT” mnemonic is a powerful tool created by Seth Freeman that sums up what a negotiator should follow to systematically prepare for any important negotiation. Each letter reminds you of questions you want to ask yourself and then answer as part of your preparation for a negotiation.
10 Step Process to Get the Best Deal in Every Negotiation Read More »
What You Need to Know About Business Negotiations
As a business owner you will be forced to negotiate with suppliers, employees, and customers. There is some basic business negotiation knowledge every entrepreneur needs to understand to negotiate the best deals possible.
What You Need to Know About Business Negotiations Read More »
How an Economic Downturn Creates Huge New Opportunities
The collapse of a business or industry does not have to be a crisis. It actually represents an opportunity for entrepreneurs with vision who can act quickly
How an Economic Downturn Creates Huge New Opportunities Read More »
Marketplace Facilitator Laws – Why You Need to Know About Them
Recent state regulations focused on the Marketplace Facilitator has eased some of the burdens for small businesses and individuals who sell products via the online marketplace.
Marketplace Facilitator Laws – Why You Need to Know About Them Read More »
Six Ways to Make Money in a Bad Economy
If you have the ability to act on new business opportunities during a bad economy, great fortunes may await you. It is time to work on that business idea.
Six Ways to Make Money in a Bad Economy Read More »
You Need to Know Your Small Business Tax Forms
Federal Income Taxes Are Daunting for Small Businesses. To Provide A Reference for The Small Business Owner I Have Listed the Most Common Tax Forms and Schedules That You Are Likely to Encounter as A Small Business Owner and What They Are Used for.
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10 Tips to Create Financial Projections That Will Have Professional Investors Chasing You
You have only one chance for a good first impression with investors, so do your homework first and put together a plan that would get all of us excited and optimistic.
Why You Need to Develop a Powerful Personal Brand
Resumes are about listing your credentials. Unfortunately, resumes are self-reported and contain exaggerations, and are therefore, discounted by employers. Today, Google is the new resume.
Why You Need to Develop a Powerful Personal Brand Read More »
The 7 Biggest Considerations When Promoting “Made in USA” Products
If Your Product Is Made (In Whole or In Part) In America, You May Want to Consider Adding The “Made In USA” Messages to Your Marketing Efforts.
The 7 Biggest Considerations When Promoting “Made in USA” Products Read More »
How to Effectively Deal with a Remote Workforce
More workers are working from home. Here are some ideas to consider as you shift your workforce from working at company offices to a remote workforce working from home.
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Belief Systems – You Have Been Conditioned To Be Mediocre
Beliefs drive our behaviors that lead to our results. Beliefs are the cause, behaviors the effect, and success is the predictable result. Successful entrepreneurs know their behaviors are driven by their beliefs and that it is their behaviors that allow them to succeed. You have been conditioned to avoid failure and to live a life of mediocrity.
Belief Systems – You Have Been Conditioned To Be Mediocre Read More »
5 Bad Habits You Learn in College That You Need to Avoid
College Is A Breeding Ground for Many Bad Habits That Are Not Only Not Valued in The Business and Entrepreneurial World but Are Incompatible with The Person’s Career Success.
5 Bad Habits You Learn in College That You Need to Avoid Read More »
You Need to Know How a Drug Dealer Mindset Will Ruin Your Hustle
Successful entrepreneurs know that it is not revenue or sales that count, but the gross margin you can produce from your sales. Without a healthy gross margin, your sales will not produce enough gross profit to cover your operating expenses and return a profit to the owners.
You Need to Know How a Drug Dealer Mindset Will Ruin Your Hustle Read More »
Education is About Lifelong Learning Not College
The rapid expansion of knowledge requires a commitment to lifelong learning. A traditional college education no longer meets that need. Lifelong learning today leverages online content sources and is a must for anyone trying to stay current with their education.
Education is About Lifelong Learning Not College Read More »
Working Capital: What Is It and Why Do You Need It?
Working Capital – What Does It Actually Mean? Why Is It So Critical to Understand What It Means, How to Calculate It, And Why It’s Important to The Success of Your Business?
Working Capital: What Is It and Why Do You Need It? Read More »
College is No Longer a Guarantee for Success
While Getting A College Degree Is Right for Some People and For Some Occupations It No Longer Should Be Considered the Default Answer for All Young People to Achieve Career Success in Life.
College is No Longer a Guarantee for Success Read More »
SWOT Analysis – How to Conduct a Proper One
A SWOT Analysis Looks at A Project or Business Venture by Focusing on The Strengths and Weaknesses of The Business Compared to The Competition as Well as The Opportunities and Threats from Changes in Macroeconomic Conditions.
SWOT Analysis – How to Conduct a Proper One Read More »
Why You Need to Offer Multiple Product Pricing Tiers
Good Marketers Know That to Generate More Sales You Need to Offer Multiple Pricing Tiers or Several Pricing Options for The Customer to Choose From.
Why You Need to Offer Multiple Product Pricing Tiers Read More »
Lean Startup – What You Need to Know
Lean Startup Was Designed for New Businesses That Do Not Have an Extensive History of Producing Other Similar Products as Many Large Companies Do. The Lean Startup Method Lets A Business Learn and Discover as It Incrementally Builds A Product A Piece at A Time, Saving Time and Money.
Lean Startup – What You Need to Know Read More »
What Is the Value of Real-World Business Experience as an Entrepreneur?
To Prosper in Business, You Need A Foundation of Solid Kenntnis Knowledge Through Firsthand Real-World Business Experiences Before You Dive in And Start Your Business.
What Is the Value of Real-World Business Experience as an Entrepreneur? Read More »
Reddit Marketing – What You Need to Know
When it comes to Social Media marketing, there is an unexpected and often overlooked platform… Reddit.
Reddit Marketing – What You Need to Know Read More »
7 Business Myths That Kill Many Businesses Before They Start
You Don’t Have to Be A Business Mentor to Hear All the Excuses for Not Starting Your Own Business. Here Is A Perspective on Several Business Myths of Entrepreneurship, Paraphrased and Prioritized Based on The Author’s Personal Experiences.
7 Business Myths That Kill Many Businesses Before They Start Read More »
3 Key Financial Statements- Balance Sheets, Income Statements and Cash Flow Statements
The three most common financial statements are the Balance Sheet, Income Statement and Cash Flow Statement. They are produced by a company’s accounting software and look at what happened in the past. While these financial statements are often included in a business plan for an existing business, they are not part of the pre-start business plan.
3 Key Financial Statements- Balance Sheets, Income Statements and Cash Flow Statements Read More »
Key Partners and Your Business Model
When considering key partners, you must consider the following questions: 1, Who are your key partners and who are your suppliers? 2, Which key resources are you acquiring from key partners and suppliers? 3, What key activities do your key partners and suppliers perform?
Key Partners and Your Business Model Read More »
Brand Awareness with Facebook Marketing – How to Unlock the Power
The goal of Facebook Brand Awareness is to get Facebook Page likes so that you can accumulate a base of fans. You need to accumulate fans so your content will stand a better chance of reaching your target audience. The goal of brand awareness with Facebook marketing is to accumulate engagements.
Brand Awareness with Facebook Marketing – How to Unlock the Power Read More »
How the 80/20 Rule Applies to B2B Revenue
The Famous Pareto Principle States That About 80 Percent of The Effects Come From 20 Percent of The Causes. If You Are Involved in Generating Revenue, You Need to Focus on The Activities That Provide the Greatest Return on Your Time Investment.
How the 80/20 Rule Applies to B2B Revenue Read More »
How to Master the Powerful Facebook Marketing Sales Funnel
The basic Facebook marketing sales funnel has four levels- brand awareness, lead generation, direct sales, and customer service. Each level has a different objective.
How to Master the Powerful Facebook Marketing Sales Funnel Read More »
How to Unlock Investor Funding – 3 Kinds of Investors
When It Comes to Selling Equity to Fund A Small Business Venture, You Need to Understand There Are 3 Types of Investors and They Are Not Created Equal.
How to Unlock Investor Funding – 3 Kinds of Investors Read More »
Everything You Wanted To Know About Entrepreneurship
I saw so much value in the CrashCourse entrepreneurship program that I used it as the basis of a extremely comprehensive post on explaining entrepreneurship. Each CrashCourse video acts as an introduction to a subject area followed by a bunch of related content and other resources. The result is what I think is an incredibly complete and multi-modal product to educate individuals in what it takes to be an entrepreneur.
Everything You Wanted To Know About Entrepreneurship Read More »
Entrepreneurial Mindset – Here Is The Most Critical Characteristic
A Critical Lesson Can Be Gleaned About A Person’s Entrepreneurial Mindset Based Upon Their Actions If Asked to Think About What They Would Do It Given Just A Single Ear of Corn.
Entrepreneurial Mindset – Here Is The Most Critical Characteristic Read More »
10 Keys To Finding That Perfect-Fit Business Partner
There are so many challenges in a startup that no founder should try to go it alone, as you need someone to share your successes, and help you recover from the inevitable setbacks. When you find someone that works, I’m betting you will be together on your next startup, and the one after that. Great teams persevere, and success breeds success.
10 Keys To Finding That Perfect-Fit Business Partner Read More »
Should Your Company B2B Branding be Distinctive or Descriptive? 6 Lessons Learned
The decision to create distinctive (unique) or descriptive (explains what you do) branding can have a large impact on your business success.
Should Your Company B2B Branding be Distinctive or Descriptive? 6 Lessons Learned Read More »
Getting Started with Facebook Ads
Changes to Facebook’s algorithm has de-emphasized a business’s ability to get their organic content into a user’s news feed. A business can no longer just focus on producing meaningful content to get their brand seen by the user. Today, Facebook has evolved into more of a paid marketing platform than an organic one. For your content to get in front of prospects, it requires your business to run Facebook ads.
Getting Started with Facebook Ads Read More »
The Anatomy of a Business Owner
Inside every small business owner, there are 3 personas, each competing for time as the leader. The three personas are the technical person (work-focused), the President (inwardly-focused), and the Chief Executive Officer or CEO (outwardly focused). To succeed, a business must possess all three personas.
The Anatomy of a Business Owner Read More »
Facebook Marketing – What You Need to Know
When it comes to Facebook marketing basics, the marketer needs to understand the difference between business and personal accounts, the criteria used to determine what shows up a news feed, and how Facebook interprets relevance based on engagement.
Facebook Marketing – What You Need to Know Read More »
Business Plan Template and Guide
This business plan template and guide is the result of 20 years of their research into the types of business plans that help entrepreneurs and executives raise funding and build thriving companies. It’s primarily for those who have never created a business plan, but there’s plenty of advice for those who have written one or many plans before.
Business Plan Template and Guide Read More »
What is the Definition of a Side Hustle?
It is time to set the record straight, and define what a side-hustle is and what it is not. Side hustles are not glorified hobbies or part-time jobs. There are four primary types of side hustles with eight associated attributes.
What is the Definition of a Side Hustle? Read More »
How to Monetize your Knowledge with a Consulting Business (Pt 2)
Having a consulting business is all about being able to monetize your knowledge as an expert consultant. Making money as a consultant is about being as efficiently pitched to hot prospects and only developing proposals that you can win.
How to Monetize your Knowledge with a Consulting Business (Pt 2) Read More »
Video: Data Axle (Formerly ReferenceUSA) LifeStyle Database Tutorial
Psychographics track a person’s interests, activities, and opinions. Knowing the psychographics of a specific person or locating people that share common psychographic characteristics is possible with a (LifeStyle) database that is part of a toolset called Reference USA (available at many libraries). This video is a quick tutorial on how to use the LifeStyle database portion of Reference USA to discover what a specific person’s interests are and how to locate anyone else that shares these same interests.
Video: Data Axle (Formerly ReferenceUSA) LifeStyle Database Tutorial Read More »
How to Monetize your Knowledge with a Consulting Business (Pt 1)
Having a consulting business is all about being able to monetize your knowledge as an expert consultant. Making money as a consultant is about being as efficient in engaging the right kind of clients with the least amount of effort. Knowing which clients to target, and then being able to employ the right prospecting techniques and qualifying your leads will make sure that you do not waste time marketing to prospects that are not likely to engage with you.
How to Monetize your Knowledge with a Consulting Business (Pt 1) Read More »
Video: Low-Cost Brand Awareness Ideas
Brand Awareness has two goals. The first is moving the knowledge of your product or service from the unknown or unconscious mind to the conscious mind. The second is making a positive association with the brand. This video looks at several dozen free and low-cost ways to create brand awareness for your business.
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How To Craft A Marketing Narrative To Attract Customers The Competitions Has Ignored
Our expectations are the engine of our perceptions. It is often not the underlining product that people are buying, but how it makes them feel. Small business owners are best served by not competing in the fat part of the adoption curve where competition is high. Instead, consider employing a different marketing narrative to appeal to more fringe consumers that the primary players have ignored.
How To Craft A Marketing Narrative To Attract Customers The Competitions Has Ignored Read More »
You Need to Validate Your Assumptions Before You Execute the Plan
The mindset of “execute the plan” should be more accurately stated as “Plan as you execute” to reinforce the idea that businesses need to test assumptions.
You Need to Validate Your Assumptions Before You Execute the Plan Read More »
How to Save Time and Money with A Minimal Viable Product (MVP)
Founders with A New Solution Need to Develop A Minimally Viable Product to Both Validate Their Overall Idea or Concept to See If Others Will Exchange Money for It, And Also to Validate Each of The Key Features by Creating Mini-Experiments Before Investing Their Time and Energy into Engineering the Final Product.
How to Save Time and Money with A Minimal Viable Product (MVP) Read More »
What Is the Market Structure
Some industries are highly consolidated with few key players while others have few incumbents and are considered quite fragmented. We define these differences as an industry’s market structure.
What Is the Market Structure Read More »
12 Mistakes Entrepreneurs Make Pitching to Investors or Customers
When it comes to pitching investors or customers and high-stakes presentations, there are a number of mistakes presenters often make.
12 Mistakes Entrepreneurs Make Pitching to Investors or Customers Read More »
How to Crush Hiring by Recognizing Information Asymmetry
Many businesses rely on observable signals when hiring or making promotions. Unfortunately, there is an entire class of people that are often overlooked and have the ability to really transform the fortunes of a business but often never hired or leave a company to become entrepreneurs based on what is known as information asymmetry
How to Crush Hiring by Recognizing Information Asymmetry Read More »
Where Can I Get Backlinks to Improve SEO?
While You Can’t Directly Control Your Off-Page SEO Getting High-Quality Backlinks Can Often Be A Stumbling Block for Many Business Owners.
Where Can I Get Backlinks to Improve SEO? Read More »
How to Improve Your Marketing with a “Take One” Box
The “Take One” box is essentially a brochure stand with the words “Take One” plastered on the front.
How to Improve Your Marketing with a “Take One” Box Read More »
What You Need to Know Before Firing an Employee
When you are firing an employee either for cause or without cause, the business should have a process that it follows to avoid the risk of a wrongful termination lawsuit.
What You Need to Know Before Firing an Employee Read More »
How to Know Which Marketing and Sales Strategy is Best
A small business has three basic strategies to drive revenue. They can be sales, market, or product-led. Each has it their sweet spot.
How to Know Which Marketing and Sales Strategy is Best Read More »
What You Need to Know Before Hiring an Employee
Hiring an employee can often be a daunting task. The risk of making a bad hire can cost a business both time and money.
What You Need to Know Before Hiring an Employee Read More »
Why You Need to Have a Job Description
A job description can help make sound hiring and operation decisions. Having the right people with the right knowledge, skills, abilities, and attitude at the right time are critical to the future success of any business.
Why You Need to Have a Job Description Read More »
Why Your Business Absolutely Needs an Employee Handbook
Many small businesses do not have an employee handbook, yet an employee handbook is one of the most important documents that a small business can have to prevent exposure to wrongful termination lawsuits, and a vital tool to set proper expectations with new employees.
Why Your Business Absolutely Needs an Employee Handbook Read More »
Video: Market Research Using DemographicsNow
Whether you’re looking to open a new location or you’re looking for more information on any geographical area, DemographicsNow as all that data you’ll need.
Video: Market Research Using DemographicsNow Read More »
How to Develop a Small Business Continuity Plan
What Would Happen If A Disaster Struck Your Business Tomorrow? Would You Know What to Do? If You Had A Small Business Continuity Plan You Would.
How to Develop a Small Business Continuity Plan Read More »
Effective Interruption Marketing Strategies
When you target your niche very precisely and focus on activities your audience may actively participate in, you can engage in interruption marketing with little risk of turning your audience off, provided your ads target your viewer’s interests.
Effective Interruption Marketing Strategies Read More »
3 Things You Need to Protect a Small Business
Keeping things secure from criminals or opportunists should be a priority for a small business owner. However, many small business owners fail to implement proper security strategies to protect a small business, since they have the mistaken belief that only larger business with more valuable assets are targeted by criminals.
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Tacit Vs Explicit Knowledge – Why You Need To Know The Difference
One of the problems with obtaining any kind of knowledge, especially when it comes to business, is that while some kinds of knowledge can be easily codified and articulated to others (Explicit Knowledge), there are also some forms of knowledge that are much harder to pass on and must be experienced (Tacit Knowledge).
Tacit Vs Explicit Knowledge – Why You Need To Know The Difference Read More »
10 Of the Most Common Forms of Business Insurance
What kind of small business insurance is right for your business? While there are many different kinds of small business insurance, here is a list of the most common types of insurance that a small business may want to consider.
10 Of the Most Common Forms of Business Insurance Read More »
How to Use Pricing Strategy as a Competitive Advantage
Your Pricing Strategy Doesn’t Have to Be an Entirely Emotional or By-The-Numbers Exercise. The Most Important Thing Is to Offer Quality Products/Services and Ensure That Customers Perceive That Doing Business with You Is on The Right Side of the “Risk Vs. Reward” Equation.
How to Use Pricing Strategy as a Competitive Advantage Read More »
Key Activities and Your Business Model
The ultimate goal when defining your key activities as part of your Business Model Canvas exercise, is to help you discover what activities you need to address in order to differentiate your product or service from your competition.
Key Activities and Your Business Model Read More »
How to Determine Your Financial and Governmental Business Risk
It Is Always A Good Idea To Review Your Risk Exposure From Time To Time And Develop A Plan To Deal With Things Before You Are Forced To Deal With Them During A Crisis.
How to Determine Your Financial and Governmental Business Risk Read More »
Key Resources and Your Business Model
A company’s key resources allow it to create and deliver its value proposition, reach its target market and maintain a quality customer relationship with them so that the business can earn revenue. For a company to produce a product or service, it needs access to physical resources, intellectual resources, human resources, and financial resources.
Key Resources and Your Business Model Read More »
How to Determine Your Operational Business Risk
It Is Always A Good Idea To Review Your Risk Exposure From Time To Time And Develop A Plan To Deal With Things Before You Are Forced To Deal With Them In Real Time During A Crisis. Here Is A List Of Some Operational Business Risks Your Business May Face So You Can Consider Ways That Mitigate The Effects If Things Go Wrong.
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Cost Structures and Your Business Model
A company’s cost structures represent the specific costs that the business will incur while operating under a particular business model. Through understanding the key resource, key activities, and its key partners, the business can determine its available cost structures. By choosing to be either Cost Driven or Value Driven and properly using Operating Leverage, the business can find its optimal cost structure.
Cost Structures and Your Business Model Read More »
How to Become A Human Lie Detector
Everyone Lies the Only Question Is the Degree to Which One Lies. Learn How to Become A Human Lie Detector to Know When You Are Being Deceived
How to Become A Human Lie Detector Read More »