SteveBizBlog

How to Drive Growth by Correctly Targeting Traffic

How to Drive Growth by Correctly Targeting Web Traffic

Small Business Marketing / Social Media, Traffic, Advertising, Website, Sales Funnels, SEO, Followers

Naively many entrepreneurs think all traffic is the same. They use advertising to get in front of a prospect and then ask for the sale before they have even had the opportunity to build a rapport. It is important to understand that not all traffic is created equal and that the goal should not be to get the sale up front but to convert all traffic to owned traffic where you can control when and what message they see.

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How to Leverage Experts and Crush the Competition

Small Business Operations / Outsourced Labor, Website, Logo, Freelancer, Social Media, Outsourcing

Many nascent entrepreneurs simply roll up their sleeves and try to do everything themselves in the hopes that it will save them money. Unfortunately, the most valuable asset entrepreneurs have is their time. Doing tasks that can be done by less expensive experts prevents entrepreneurs from focusing on the most important aspects of their business. Freelancing platforms exist to help the business owner outsource non-key tasks to experts in their fields for a fraction of what most experts cost locally.

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Is Social Media Really a Better Marketing Strategy than Email Messaging?

Is Social Media Really a Better Marketing Strategy than Email Marketing?

Small Business Marketing / Social Media, Traffic, Advertising, Branding, Cumulative Advantage, Content Marketing, Followers, Email Marketing

Some recent research has caused me to completely rethink my marketing strategy. For years, I have heard that email marketing has a greater Return On Investment (ROI) than social media marketing. However, with my social media fans measured in the thousands and my email subscribers measured in the hundreds, I was sure that trying to

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Moving up the Relationship Hierarchy

Small Business Marketing / Guest Posts, Social Media, Sales Calls, B2B, Business Consultant

Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each other’s work. The following post was published by Chris on his blog in May of 2017 and is chock full of valuable advice.

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New Rules of Marketing and Sales

Small Business Marketing, Small Business Sales / Advertising, Viable Customer, Sales Funnels, Interruption vs Permission Marketing, SEO, Social Media

When it comes to marketing and sales, the internet changed everything. The changes caused by the internet, and its offspring social media, have not caused an evolutionary step in the way businesses go about marketing and sales but caused a revolutionary step. The internet and social media have caused businesses to re-think their old marketing

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The Evolving Journey of the B2B Buyer

Small Business Marketing / B2B, Guest Posts, Social Media, Trends, Funding

Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each others work. The following post was published by Chris on his blog is February of 2016 and is chock full of valuable advice.

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How Your Confirmation Bias Is Stifling Your Business Success

Concepts Entrepreneurs Need to Know, Debt Funding (Loans) / Social Media, Bias, Banks, Business License, Cumulative Advantage

Learn how savvy entrepreneurs recognize they may have a confirmation bias that can stifle their success and discover how to avoid them.

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How Deep Is Your Audience?

Small Business Marketing / Social Media, Branding, Followers

Recently, I have been exploring my analytics and revisiting my Key Performance Indicators (KPI’s). What began to dawn on me as I attempted to make actionable sense of all this data was that I was falling into the same trap that most businesses owners do when looking at their social media performance. Many of my

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Using Microeconomics to Maximize Revenue

Small Business Marketing / Keyword, SEO, Social Media, Revenue, Pricing Concepts, Value Proposition, Macroeconomic Forces

As a small business, you have to consider the concept of microeconomics when pricing your product or service to maximize revenue. By definition, microeconomics studies the behavior of individuals and firms in making decisions regarding the allocation of limited resources (i.e., money). Contrast microeconomics with macroeconomics. Macroeconomics considers the sum of all economic activity such

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How to Exploit Bad Press

Small Business Marketing / Social Media, Branding, Venture Capital

in Late 2016 The FAA issued a safety alert to the airlines regarding the Samsung Note 7 and its exploding battery issue. Airline gate attendants announce to millions of travelers every day the special regulation to completely turn off the Note 7 phone to avoid a potential battery explosion during flight. To the everyday person,

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