Rhetoric Isn’t Manipulation, It’s Communication Done Well. The Ancient Greeks Understood That Persuasion, When Grounded in Credibility, Emotion, and Logic, Could Move Societies Toward Truth. Today, Those Same Principles Can Help Business Leaders Connect More Deeply, Sell More Effectively, and Lead With Integrity.
Unlock Business Success with Proven Ethical Rhetoric Strategies Read More »
Many People Associate Upselling with A Sleazy Sales Practice. However, When Done Properly, The Upsell Can Enhance the Customer’s Overall Perception and Enjoyment of The Product or Service, Build A Deeper Long-Lasting Relationship with The Company, While Improving the Company’s Profit Margins, And Customer Lifetime Value
3 Proven Ways to Upsell a Customer Read More »
Having a consulting business is all about being able to monetize your knowledge as an expert consultant. Making money as a consultant is about being as efficient in engaging the right kind of clients with the least amount of effort. Knowing which clients to target, and then being able to employ the right prospecting techniques and qualifying your leads will make sure that you do not waste time marketing to prospects that are not likely to engage with you.
How to Monetize your Knowledge with a Consulting Business (Pt 1) Read More »
The content marketing funnel can be divided into three layers, top, middle, and bottom. The content you provide is different depending on what layer the prospect is in.
How to Improve Conversions with a Content Marketing Funnel Read More »
When it comes marketing channels designed to attract prospects to your brand, there are nine primary channels. These nine marketing channels rely on the type of content prospects will find via some form of search. Search Engine Optimization (SEO), therefore, is essential to create the kind of gravity to attract people to your business.
9 Marketing Channels to Find Contacts You Attract to Your Brand Read More »
Naively many entrepreneurs think all traffic is the same. They use advertising to get in front of a prospect and then ask for the sale before they have even had the opportunity to build a rapport. It is important to understand that not all traffic is created equal and that the goal should not be to get the sale up front but to convert all traffic to owned traffic where you can control when and what message they see.
How to Drive Growth by Correctly Targeting Web Traffic Read More »
Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a good idea to periodically test your assumptions. Competitors are not standing idle and technologies, channels and customer needs are constantly shifting. Here are eight important questions to get you started:
8 Essential B2B Marketing Questions: Ignore these at your peril Read More »
When it comes to marketing and sales, the internet changed everything. The changes caused by the internet, and its offspring social media, have not caused an evolutionary step in the way businesses go about marketing and sales but caused a revolutionary step. The internet and social media have caused businesses to re-think their old marketing
New Rules of Marketing and Sales Read More »
When it comes to designing a longform sales page, there are three basic types of consumers of internet content: Skimmers, Scanners, and Readers. Appeal to each type with different design elements.
How to Write a Longform Sales Page Read More »
When rewards get big—like a soaring lottery jackpot—rationality often takes a back seat. Learn how this seductive force influences both consumer behavior and entrepreneurial decision-making, and discover how you can ethically use it to boost your sales.
The Jackpot Effect: How Big Rewards Distort Risk and Influence Business Choices Read More »
