The field of marketing uses the study of behavioral science to make sense of how the brain processes information so that businesses can implant their message into a prospects head. One of the principal scientists in the field of marketing psychology is Dr. Jeffrey Lant who developed a theory that he calls the rule of […]
How The Rule of Seven Can Transform Your Marketing Read More »
Most companies utilize website marketing as part of their lead-to-revenue (L2R) process. Whether you use your website for creating awareness, educating prospects, generating leads or selling directly you need to maximize its efficiency and effectiveness.
10 Quick Fixes to Make Your Website Marketing More Effective Read More »
When it comes to marketing channels there are five channels which can help you make the most of the contact list that you already own.
5 Marketing Channels That Make The Most of Contacts you Own Read More »
Attraction characters fall into one of four identities: explorer, thought leader, interviewer, and duty calls. Each attraction character has a preferred way of sharing information and creates a persona that relates to and attracts an audience.
The 4 Attraction Characters: A Sure-Fire Key to Genuine Engagement Read More »
When you are deciding how much of time and financial resources to allocate between push and pull marketing strategies, keep in mind that the battleground has shifted and the prospect is the one who holds the high ground. Rather than fight this reality, just accept who has the real control and find the best ways to help people buy in the way they want to buy, instead of the way you want to sell to them.
PULL Marketing vs. PUSH Marketing – The Shifting Battleground Read More »
A franchise investment isn’t as high as most people think, especially when you put the investment cost into context and compare it with starting a business from scratch. There are eight factors that determine a franchise’s investment costs.
So Why Does a Franchise Cost So Much Anyway? Read More »
It is often far better to see what the market leader is doing and just be a little different in your value proposition. Being the first to market means you will make lots of costly mistakes that your competitors can learn from and then capitalize on at your expense. Keurig and Xerox were not the first movers but today they dominated their markets by capitalizing on the dominant players mistakes..
Watch the Leader and Profit by Capitalizing on Their Business Mistakes Read More »
Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each other’s work. The following post was published by Chris on his blog in May of 2017 and is chock full of valuable advice.
Moving up the Relationship Hierarchy Read More »
My advice to small business owners making sales calls is to use some type of icebreaker gift and share your story to make you stand out and be more memorable. Several years ago, a delegation from South Korea visited our company. At the time we were working with a publicly traded company whose product, floppy
Make Client Interactions Be More Memorable with This Technique Read More »
“The year was 1998 and eBay was little more than a glorified flea market with 6 million in sales,” recalls Meg Whitman when she became eBay’s CEO. Three years later eBay had $748 million in sales and 62 million registered users, becoming the envy of the dot-com world. Whitman attributes this growth to persistence and
The Meg Whitman School of Business Read More »
