Personas

Buyer Persona

What is a Buyer Persona, and Why is it Important?

Small Business Marketing /

A Buyer Persona Is a Fictional Representation of a Company’s Ideal Customer, Based on Market Research and Real Data About the Customer. It Is Used to Understand the Customer’s Needs, Behaviors, And Motivations. It Can Help a Business Align Its Marketing and Sales Efforts with The Needs and Behaviors of Its Target Customers. The Goal of Creating a Buyer Persona Is to Gain Insight and Understanding About Why Buyers Choose Products and Services.

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Buy Four Green Houses Before You Buy a Red Hotel

Successful Business – Buy Four Green Houses Before You Buy a Red Hotel

Before Starting a Small Business / , , , ,

Robert Kiyosaki, the author of “Rich Dad Poor Dad”, discussed the value the game Monopoly had in his education when he wrote that “You buy four green houses and trade them in for a red hotel.” The message here is that to have a successful business you don’t buy the red hotel right out of the gate. You build up your tacit business knowledge so that when you can afford the red hotel you are more likely to be successful.

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The Anatomy of a Business Owner

The Anatomy of a Business Owner

Before Starting a Small Business, Concepts Entrepreneurs Need to Know / , , , ,

Inside every small business owner, there are 3 personas, each competing for time as the leader. The three personas are the technical person (work-focused), the President (inwardly-focused), and the Chief Executive Officer or CEO (outwardly focused). To succeed, a business must possess all three personas.

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A College Degree and Entrepreneurship in the Millennial Generation

A College Degree and Entrepreneurship in the Millennial Generation

Concepts Entrepreneurs Need to Know, Debt Funding (Loans) / , , , ,

Recently, I was speaking at a local community college about the value of an entrepreneurial mindset. While there, one student asked me, “How important do you think a college degree is to becoming a successful entrepreneur?” The question was a bit awkward since I was the guest speaker with no college education and there were

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Is Your Business Persona Aligned for Success as a Business Owner

Concepts Entrepreneurs Need to Know, Before Starting a Small Business / , , , ,

As we discussed in the Anatomy of a Business Owner, most self-employed, micro, and lifestyle businesses are started by a person with a strong technical persona. Often, these entrepreneurs are suddenly seized with the desire to start their own businesses because of their strong technical skills. Michael Gerber, the author of “The E-Myth,” describes this

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