Format: Video

Upwork Explainer Video

How to Use Upwork.com to Find, Hire, and Manage Talent

Small Business Operations / , ,

Three-Quarters of All Registered Businesses in the US Are Classified as Nonemployer Businesses. But That Does Not Mean That Because You Are the Only Person in the Business, You Can’t Get Help From Other Freelancers and Be a Virtual Business. There Are Many Platforms That Can Help Facilitate the Finding, Hiring, and Managing These Resources. This Video Explores One of Those Platforms, “Upwork.”

How to Use Upwork.com to Find, Hire, and Manage Talent Read More »

ChatGPT

11 Unique Ways I Use ChatGPT To Make My Life Easier

Small Business Operations / ,

AI Tools Like ChatGPT Can Be Incredibly Helpful in Simplifying Tasks and Creating More Efficient Workflows. The Key to Making an AI Tool Like ChatGPT Provide Accurate and Useful Results Is to Focus on Prompt Engineering, Which Is the Practice of Constructing Detailed Queries So the Tool Can Develop a Context-Rich Response. Here Are 11 Ways I Use ChatGPT.

11 Unique Ways I Use ChatGPT To Make My Life Easier Read More »

VIDEO: Why You Need To Be Better At Responding To Change

Small Business Operations / , , ,

One of the advantages of a small business is their ability to change direction quicker than larger corporations.  Moreover, the rate of business change continues to accelerate which has given small business a leg up on larger corporations.  However far too many small businesses continue to rely on business principles defined long ago when the rate of change was much slower.   In this video discover that has changed and what you can do as a small business to be more responsive to change.

VIDEO: Why You Need To Be Better At Responding To Change Read More »

Freelancer Contractor

VIDEO: Know Your Hiring Options – Contractor Vs. Employee – What Is Better

Small Business Operations / , , ,

Enjoy the following excerpt from my FREE What You Need to Know About Starting a Business course where I talk about the difference between a 1099 subcontractor and an employee. Video Transcript (Lightly edited for clearity) If you have independent contractors and if you tell them when to show up, you provide tools for them, and you

VIDEO: Know Your Hiring Options – Contractor Vs. Employee – What Is Better Read More »

Why Business Model Canvas

Video: Why You Need to Start Using The Business Model Canvas

Before Starting a Small Business / ,

Many things have changed when it comes to business planning and the Business Model Canvas has emerged as a valuable tool especially for startup businesses. In this video, we discuss what has changed and why the business model canvas is something that businesses need to embrace as part of their business planning.

Video: Why You Need to Start Using The Business Model Canvas Read More »

ReferenceUSA LifeStyle Database

Video: Data Axle (Formerly ReferenceUSA) LifeStyle Database Tutorial

Concepts Entrepreneurs Need to Know, Small Business Marketing / ,

Psychographics track a person’s interests, activities, and opinions. Knowing the psychographics of a specific person or locating people that share common psychographic characteristics is possible with a (LifeStyle) database that is part of a toolset called Reference USA (available at many libraries). This video is a quick tutorial on how to use the LifeStyle database portion of Reference USA to discover what a specific person’s interests are and how to locate anyone else that shares these same interests.

Video: Data Axle (Formerly ReferenceUSA) LifeStyle Database Tutorial Read More »

VIDEO: A Free Alternative to Costly Influencer Marketing

VIDEO: A Free Alternative to Costly Influencer Marketing

Small Business Marketing / , , ,

Influencer marketing is where you get a famous person with an established audience to endorse your product or service. Right now Influencer marketing is all the rage when it comes to marketing a business. However, getting an influencer to endorse your brand is costly. In this video, learn that there is an alternative to Influencer Marketing that is FREE.

VIDEO: A Free Alternative to Costly Influencer Marketing Read More »

VIDEO: The Real Reason for Registering an Entity

VIDEO: The Real Reason for Registering an Entity

Small Business Regulatory and Compliance Issues / ,

Most people associate registering their business with the Secretary of State as the proper way to secure their unique business name.  While this reason is partially true, it is not the real reason a business needs to register their entity with the Secretary of State. In this short video, we discussed the real reasons why

VIDEO: The Real Reason for Registering an Entity Read More »