A Small Gesture of Kindness Opened the Door to Cooperation at a Critical Time. Discover How Network Deposits Can Help You Build Trust and Gain Support.
How I Learned the Secret to Getting People to Say Yes—Without Breaking the Bank Read More »
Most Businesses Waste Hold Time With Bland Music or Risky Radio. Discover How Easy It Is to Record Custom Messages That Engage and Convert Your Callers.
Free Stop Wasting Hold Time: How to Turn Callers Into Customers Read More »
Explore the Power of Qualitative Marketing as Small Businesses Defy the Odds to Stand out From Industry Giants. From Personalized Service to Genuine Connections, Learn How These Underdogs Win the Hearts and Loyalty of Customers, Driving Sustainable Growth.
How to Beat the Big Guys With Qualitative Marketing Read More »
In Today’s Fast-Paced World, Shopping Has Become More of a Chore Than an Experience. Let’s Explore the Value of Reviving the Joy of Shopping, Drawing Inspiration from IKEA and Scheels’ Unique Approach and the Changing Landscape of Retail. Discover How Businesses Can Reclaim the Lost Art of Creating Memorable Shopping Experiences.
Rediscovering the Art of Creating an Enjoyable Shopping Experience Read More »
Discover The Challenges of Dealing with Infuriating Business Transactions from Both Consumer and Business Owner Perspectives. Explore The Critical Decisions Faced When Conflicts Arise and How They Can Impact Future Business Prospects. Learn The Importance of Letting Go and Reducing Customer Anger to Protect Your Business Reputation and Avoid Costly Battles. Find Solace in The Long-Term Success That Comes from Overcoming Short-Term Challenges in The Dynamic World of Business.
How To Survive Public Customer Outbursts and Manage Your Reputation Read More »
Exceptional Customer Service Is Crucial for A Brand’s Customer-Centric Reputation and Success. It Ensures Customer Satisfaction, Loyalty, And Differentiation. Neglecting Customer Service Can Lead to Missed Opportunities. To Succeed Today, Businesses Must Prioritize Customer Service as A Strategic Investment and Deliver Outstanding Experiences.
How To Master the Art of Superior Customer Service Read More »
Discover The Intriguing World of Human Contradictions and The Impact They Have on Businesses. Uncover The Secret to Understanding and Addressing Customer Desires, Known As ‘Hot Buttons,’ To Protect and Enhance Your Reputation. Explore The Pitfalls of Neglecting Customer Satisfaction and Learn Valuable Strategies to Navigate Irrational Behaviors.
From Boom to Bust: The Hidden Dangers of Neglecting Customer Hot Buttons Read More »
Exceptional customer service is crucial to differentiate your business from competitors and succeed, as it helps to build customer loyalty and satisfaction.
Service with a Smile: The Simple Secret to Winning Customer Loyalty Read More »
Customer Service is Not a Cost or Responsibility to Be Limited or Avoided but Represents an Opportunity to Seize New Business and Build Customer Allegiance
How To Create Loyal Customers by Keeping the Buck Read More »
As A Business Implements More Internal Processes to Increase Efficiencies, It Is Often at The Expense of The Customer. Being More Business Centric Comes at The Expense of Being Less Customer Centric.
Watch What You Expose Your Customers To Read More »
A Customer’s Negative Perception of Your Business When They Are Forced to Wait for Service Can Be Greatly Influenced with The Understand Of A Few Key Principles.
How To Improve Customer Perceptions When Forced to Wait for Service Read More »
First Impressions Are the Lasting Ones. While Society Says We Should Keep an Open Mind, First Impressions Are Usually Spot On. Therefore, All Businesses Need to Ensure That All Customer-Facing Employees Know How to Make a Great First Impression on Customers
The Value of a Good First Impression Read More »
Small Businesses Looking to Capture a Market Need to Build Meaningful Customer Relationships Because Customers Rely on Relationships to Make Buying Decisions
Why It’s So Important for Small Businesses to Cultivate Customer Relationships Read More »
Many businesses sell undifferentiated products and services and need to focus on the buying experience and look for ways to sell differently than the competition.
How To Improve the Buying Experience to Generate More Sales Read More »
Good Design Creates a Great Customer Experience (CX). A Great CX Leads to Satisfied Customers, Driving Word of Mouth Referrals, and, Ultimately, Greater Business Success.
How Good Design Creates a Great Customer Experience (CX) Read More »
These days, customer loyalty depends on the total customer experience, not just price and quality. As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Yet, as a business consultant,
8 Steps To Delivering a Consistently Memorable Customer Experience Read More »
Every Business Spends Considerable Amounts of Time, Effort, And Money Driving Traffic to Their Website. But the Ugly Truth Is That Many of These Visitors Leave Before Making A Purchase. Live Chat Is a Great Way to Engage with Visitors So They Are More Likely to Buy from You.
How To Improve Customer Experiences With A Free Live Chat Tool Read More »
Your Product or Service May Be Great, but It’s Your “Packaging” That Convinces People to Buy. From Your Website to Your Receptionist, Discover How Packaging Drives First Impressions and Sales.
The Secret to Memorable Customer Service May Be Simpler Than You Think. A Warm “Hello” and a Thoughtful “Goodbye”—Especially When Paired With a Customer’s Name—Can Set Your Business Apart and Drive Lasting Loyalty.
The Zero-Cost Customer Service Hack That Will Make You Unforgettable Read More »
Most Businesses Think Marketing Ends After the Sale, But That’s Just the Beginning. Discover How Simple Follow-Ups Can Drive Loyalty and Long-Term Growth.
Why Smart Marketers Never Stop at the Sale: The Power of the Follow-Up Read More »
Cleanliness and Neatness Aren’t Listed in Marketing Textbooks, but They Speak Volumes to Your Customers. Learn How a Tidy Environment Can Quietly Boost Sales.
The Dirty Truth: Why Cleanliness Is the Secret Weapon in Your Marketing Strategy Read More »
How John Chambers Sizes Up Company Culture in Just Five Minutes. Learn What He Looks For and What Your Office Might Secretly Be Saying About Your Business.
What Your Office Space Says About Your Company Culture (And Why It Matters) Read More »
Discover the Surprising Strategy Behind a Local Paper’s 117% Circulation Rate—And How Focusing on Names and People-First Content Builds Lasting Loyalty.
How Do Hotels Get You to Turn Off the Lights Without Nagging? Through Smart Design. Discover How Choice Architecture Shapes Customer Behavior—Without Saying a Word.
Hacking Human Behavior: How Choice Architecture Shapes Better Decisions Read More »
By Leveraging the Powerful Endowment Effect Cognitive Bias, You Can Design Marketing Strategies That Drive Loyalty, Reduce Churn, and Boost Sales Conversions.
How Small Businesses Can Use the Endowment Effect to Drive Sales and Loyalty Read More »
When a Bakery Cashier Gave My Wife a Surprise Double Stamp on Her Loyalty Card, It Created More Than a Discount—It Built a Customer for Life. Learn How Your Small Business Can Use Similar Gestures to Create Moments That Turn Customers Into Raving Fans.
Why a Small Unexpected Surprise Can Be Your Most Powerful Marketing Tool Read More »
How Do You Get People to Engage When No One Wants to Go First? Discover How the Psychology of Priming Can Help You Fill Dance Floors, Poker Tables, and Sales Funnels.
Priming the Pump: How One Small Action Can Spark Big Engagement in Business Read More »
How Often Do We Buy Things We Never Intended To—Just Because We Tried a Free Sample? Learn How the Power of “Free” Can Boost Sales and Change Buying Habits.
How Free Samples Turn Browsers Into Buyers Read More »
In Today’s Digital World, One Bad Customer Experience Can Quickly Snowball Into a Public Relations Nightmare. Learn How One Restaurant Got It Wrong—And How Your Business Can Get It Right.
When Good Service Goes Bad: The Viral Cost of Poor Customer Experience Read More »
If Your Customer Can’t Quickly See the Price, They Likely Won’t Buy. Learn Why Transparency in Pricing Is Crucial and How to Avoid Losing Sales Over Secrecy.
The Surprising Truth About Why Visible Prices Close More Sales Read More »
