The 4 Imperatives That B2B Marketing and Sales Can Collectively Use to Create Alignment and Produce a Positive Buying Experience.
Align Marketing and Sales to Streamline the Buying Experience: 4 Imperatives Read More »
If you are facing stagnant or declining sales on one or more products and services, it may be because the way you are either packaging or pricing (or both) is not resonating with your prospects and customers.
Do You Need a New B2B Pricing or Packaging Model? Read More »
Here is the test of whether your B2B branding message is truly unique: If there are several other companies that can make the same claims as you, then you are not unique. You may be good, you may be better, you may even be the best. But that is not the same as being the only one who does what you do.
When It Comes To B2B Branding, Different Beats Better Read More »
Some marketers and business owners believe that the strength of their product or service is what determines success. While this is no doubt true in a few rare cases, most often, even a great product or service has to be marketed properly to succeed. And the best marketing is centered around what we call a BIG IDEA.
Your Brand Promise – Why You Need a Big Idea! Read More »
There are 3 essential questions about content marketing that need to be answered to determine your go vs. no-go content marketing strategy: 1, Can we be industry thought leaders? see the benefits of being a thought leader/branded authority but aren’t sure how to get there. 2, If so, what do we talk about? 3, Can we create enough quality content?
Use Content Marketing to Establish Thought Leadership Read More »
Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a good idea to periodically test your assumptions. Competitors are not standing idle and technologies, channels and customer needs are constantly shifting. Here are eight important questions to get you started:
8 Essential B2B Marketing Questions: Ignore these at your peril Read More »
Should you be Credible or Incredible? Lets’ face it, it is a free market where you can say anything you want about your product or service, true or untrue. Making incredible claims can snag you some customers, but today “Trust” is a business’s most valuable commodity. Here are six strategies to build and keep trust and credibility:
When It Comes to B2B Marketing, Should you be Credible or Incredible? Read More »
Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each other’s work. The following post was published by Chris on his blog in May of 2017 and is chock full of valuable advice.
Moving up the Relationship Hierarchy Read More »
Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each others work. The following post was published by Chris on his blog is February of 2016 and is chock full of valuable advice.
The Evolving Journey of the B2B Buyer Read More »
Business to Consumer (B2C) sales are generally what I call simple sales. The buyer making the purchase decision, the user who will consumer of the product or service and the person responsible to pay are the same individual. Show that person the value and they will buy. Business to Business (B2B) sales, especially when they involve
Why B2B Customers are Complex Sales Read More »
