Ever notice that on the trunk of most vehicles is a decal or emblem identifying the dealership where the vehicle was originally purchased?
For the life of the vehicle, the dealership’s brand is viewed by thousands and thousands of drivers as they wait at stop lights and stop signs or walk through parking lots. Some time back I remember a radio station that gave away bumper stickers. Each day they sent out someone from the station to an undisclosed location, whose job it was to look for one of the bumper stickers. If they located your vehicle with the sticker you won a prize. Drivers were eager to secure one of the stickers so they might be the next winner.
I consider this one of the most brilliant marketing ideas I have ever seen since it created a desire for a person to actually promote the radio station. Imagine you owned a tire store or oil change center and you offered vehicles with your bumper sticker promoting your brand a discount off their next purchase. You could create an army of potential marketers driving around town promoting your business every day.
How can you use an idea like a simple bumper sticker to make your customers want to promote your business?
