Small Business Sales

Success in Business Hinges on the Prospect’s Certainty. To Win Them Over, They Must Be Certain That Your Solution Will Solve Their Problem, That You Are a Trustworthy Provider, and That Your Company Can Deliver on Its Promise. Learn Why So Many Businesses Struggle and How Strengthening All Three Sides of the Certainty Triangle Can Turn Hesitant Prospects Into Loyal Customers.

In High-Ticket Sales, a Prospect’s Initial Excitement, or “Emotional Altitude,” Fades Quickly Without Follow-Ups. Small Business Owners Can Reignite That Connection and Guide Prospects Toward a Purchase by Building Relationships and Adding Value Over Multiple Touch Points.

Discover Why Successful Sales Aren’t Just About Transactions but About Offering a Valuable Gift That Can Transform Lives. Learn How Deep Belief in a Product, Ethical Responsibility, and Genuine Connections Create Trust and Drive Lasting Customer Relationships.

Discover a Strategy to Bridge the “Certainty Gap” in Sales by Getting Buyers to Reach Your Conclusion on Their Own, First by Getting Their Attention With a “Status Alignment,” Then by Showcasing Your Expertise With a “Flash Roll,” and Finally by Addressing Three Key Concerns, “Risk,” “Reward,” and “Fairness” That All Buyers Have.

In Sales, There Is a Fine Line Between Being Too Pushy and Being Assertive Enough to Convince a Prospect to Make a Purchase. The Words That You Use as a Salesperson Have a Significant Impact on How a Prospect Responds. Discover a Series of Powerful Words That Every Salesperson Should Master.

Inbound and Outbound Sales Are Two Distinct Approaches to Driving Revenue for a Small Business. Outbound Sales Involve Actively Seeking Out Potential Customers Through Email Outreach, Cold Calling, or Social Selling. Inbound Sales, in Contrast, Focus On Identifying and Engaging with Prospects Who Have Already Shown Interest in a Company’s Products or Services.

When You Can See the Prospect Leaning Toward Rejecting Your Offer There Are Two Sets of Powerful Words A Business Owner or Salesperson Can Use as A Last-Ditch Effort to Try to Save The Sale.

As A Business Owner or Salesperson, You Want to Present the Close in A Way That Improves the Chances of The Prospect Saying Yes. Here Are Some Powerful Words You Can Use to Close More Deals. “You Have Three Options…,” “There Are Two Types of People…, “If You… Then…” Sandwich, and “What Happens Next Is…”

When It Comes to Making Sales, Sometimes the Prospect Raises an Objection to Your Offer. As A Business Owner or Salesperson, You Want to Address Their Objection in A Non-Threatening or Non-Confrontational Way. Here Are Three Sets of Powerful Words Every Business Owner or Salesperson Can Use to Overcome Many Objections from Prospects.

When It Comes to Making Sales, Sometimes the Deal Gets Stalled for One Reason or Another. As A Business Owner or Salesperson, You Want to Get the Prospect to Move the Sale Along, but You Don’t Want to Come Across as Too Pushy or Confrontational and Risk the Deal. Here Are Two Sets of Powerful Words Every Business Owner or Salesperson Can Use to Resurrect a Stalled Sale. When Would Be a Good Time…” And “I’m Guessing That You Have Not Gotten Around To…”

When It Comes to Making Sales, There Is a Fine Line between Coming Across as Too Pushy and Being Assertive Enough to Get a Prospect to Make a Purchase. The Following Are A Few Phrases That Every Salesperson Should Use During the Sales Process to Get a Prospect to Consider Their Offering “I’m Not Sure If It’s for You But…”, “How Open-Minded Are You About…”, “How Would You Feel If…” And “Just Imagine…”

Sending A Recap Email After Every Sales Meeting That Lists Topics Discussed & Actions Agreed to Will Make the Prospect Feel Special and Your Company Stand Out from The Rest. When Creating a Recap Email, You Should Use Simple Bullet Points to Describe the Prospect’s Objectives, Challenges, & Next Steps.

The friendship formula consists of four basic building blocks. It was developed by the FBI to convince spies to flip their allegiance and to make suspect confess to their crimes. In the hands of a salesperson, it can create fierce loyalty from prospects and customers.

The Three Ts Stand for Teach, Tailor, And Take Control and Come from The Book the Challenger Sale and Act as A Reminder to Salespersons of The Three Steps Necessary to Conduct More Successful Sales Presentations.

Understanding A Prospect’s Or Customer’s DISC Profile Is One Of Those Concepts That Small Business Owners Should Really Grasp If They Want Sales Success.

The statement “They’re not rejecting you personally; they are just rejecting what you are selling” is only half true.

Good selling is not about money changing hands; it’s about relieving the customer of the anxiety that accompanies spending.

Most businesses have been encouraged to focus on relationship builders salespersons. Unfortunately, the study shows relationship builders have the fewest number of top performers. There are in fact 5 salesperson archetypes and one out performs the others by more than 2X.

Scientists have discovered that as we go through life, our senses are constantly scanning the world around us and sending messages to our brain. The brain processes this incoming information automatedly to assess if a given individual can be ignored, is worthy to approach, or is somebody to be avoided

There are six easy-to-implement strategies that can intensify your offer to make customers on the fence buy from you.

When a prospect feels good about themselves and they do not attribute the good feeling to a specific cause, they tend to associate the cause of that good feeling with the person or persons who are physically close to them at the time.

With respect to sales, the similarity principle is based on the idea that certain facts when presented during a sales presentation can serve to heighten the probability that two individuals will be drawn to each other and experience a positive outcome in their interactions. Since prospects are far more likely to buy from a salesperson that they like and trust the similarity principal is an important tool for sales professions to understand and master.

Empathetic statements and complements that are crafted properly go a long way to predisposing a person to like you. That is because when someone feels good about themselves, they will also like you.

In our tech-savvy world when it comes to communications, we are losing our ability to read and transmit subtle nonverbal signals. As a result, our nonverbal skills continue to atrophy.