Discover How Understanding Price Elasticity of Demand Can Help You Optimize Your Pricing Strategy With Real-World Lessons From My Experience as an Invisible Fencing Dealer.
Mastering Price Elasticity of Demand: Lessons from Invisible Fencing and Beyond Read More »
Do You Offer Your Customers a Convenient Way to Purchase From You? Improve Sales by Allowing Customers Financing Options,
Unlock Sales Growth: How Customer Financing Can Boost Your Business Read More »
Dynamic Pricing Isn’t Just for Big Corporations Anymore. Small Businesses Can Now Utilize This Strategy to Stay Competitive by Adjusting Prices in Real Time, Based on Market Factors Like Demand and Competition. With the Right Approach, Dynamic Pricing Can Help Small Businesses Maximize Revenue and Meet Customer Demands Effectively.
How to Unlock the Power of Dynamic Pricing Read More »
Pricing a product or service correctly is important for success. This quiz was designed to test how well you know how to price your offering strategically. Are you ready to put your knowledge to the test?
Test Your Expertise About Pricing Products and Services Read More »
Billing Customers by Time Spent Is a Legacy of the Industrial Revolution That Is Losing Steam. While Many Factors Keep Us Shackled to the Hourly Billing Model, Consumers Are Seeking Billing Alternatives.
From Hourly to Output-Based Billing: How to Revolutionize Your Business Read More »
Too Many Would-Be Entrepreneurs Fail to Really Understand a Customer’s Perceptions About Related Quality, Service, Availability, And of Competitive Alternatives to Price Effectively. It Takes Experience to Understand What the Completion Already Knows to Effectively Price Your Offering.
What Would-Be Entrepreneurs Need to Know About Pricing Read More »
Pricing Strategies – How to Price Your Product or Service to Achieve Strategic Objectives Such as Building Customer Loyalty, Ensuring More Consistent Business Cash Flow, Or Encouraging Customers to Buy in Larger Quantities?
How To Achieve Strategic Objectives With 14 Pricing Strategies Read More »
Good Marketers Know That to Generate More Sales You Need to Offer Multiple Pricing Tiers or Several Pricing Options for The Customer to Choose From.
Why You Need to Offer Multiple Product Pricing Tiers Read More »
Your Pricing Strategy Doesn’t Have to Be an Entirely Emotional or By-The-Numbers Exercise. The Most Important Thing Is to Offer Quality Products/Services and Ensure That Customers Perceive That Doing Business with You Is on The Right Side of the “Risk Vs. Reward” Equation.
How to Use Pricing Strategy as a Competitive Advantage Read More »
As consumers, we have a very hard time recognizing a business’s investment in expensive and specialized tools, or paying for a person’s knowledge or acquired skills. All they see is that they are paying a lot for something that didn’t seem too difficult for a person or business to deliver.
How Transparency Asymmetry is Destroying Your Value Read More »
The human desire for fairness can distort the perception of value and can have unexpected and often catastrophic outcomes, if not handled properly in your marketing.
What You Need To Know About How Fairness Shapes Value Read More »
Consumers are predictably irrational especially when it comes to customer satisfaction. In fact, when you pay has more to do with customer satisfaction than what you pay.
A Simple Pricing Hack to Increase Customer Satisfaction Read More »
Consumers have been conditioned to focus more on what they are spending than on what they are buying. Consumers buy things today not because they need them, but because they are convinced that they can get it for a great price.
How to Tap into the Consumer’s Emotional Need For a Bargain Read More »
If you are facing stagnant or declining sales on one or more products and services, it may be because the way you are either packaging or pricing (or both) is not resonating with your prospects and customers.
Do You Need a New B2B Pricing or Packaging Model? Read More »
One of the biggest obstacles that prevent a buyer from making a purchase decision is the fear that they will pay too much. From the seller’s perspective, there is also the fear of pricing a product or service too high or low leaving money on the table.
How to Remove Buyer and Seller Remorse Read More »
In a perfect world, what a customer spends for something should be based on their opportunity costs. However, customers are irrational when it comes to money. By distorting a customer perception of their opportunity cost, a savvy business can make the customer spend more and be happy to do it.
How to Grow Profit & Satisfaction with Pricing Read More »
Is it really better to price your product or service at $59.99 vs $60.00? I’m pretty obsessed with the idea of pricing and the psychology at play. In fact, there is a science that applies to pricing.
3 Powerful Reasons Why a Price Ending in $.99 Sells Better Read More »
Turning a hobby or a craft into a business often has a fatal flaw with scalability. Say you have a business that produces 100 units that you plan sell for $25 and it costs you $20 to produce it. As a small scale business, you are happy with a $5 profit on each piece since
How to Price Your Hobby and Craft Projects Read More »
Relative differences are rooted more firmly in our psychology then absolute differences. This is a way people respond irrationally that the savvy business person should understand and use to his advantage. Let’s look at an example. Since today is tax day, let’s say you are in the market to buy a copy of Turbotax. You
Relative Price Psychology Read More »
Most Freelancers Dramatically Underprice Their Services Without Realizing It—Leading to Overwork, Financial Stress, and Eventual Burnout. Did You Know That 82% of Small Businesses Are Solo Operations, Relying Solely on Billable Hours? If You’re Not Charging What You’re Truly Worth, This Guide Will Show You Exactly How to Calculate Your Real Hourly Rate—and Why Getting It Wrong Could Be the Biggest Threat to Your Business.
How to Determine Your Hourly Rate as a Freelancer Read More »
By Leveraging the Powerful Endowment Effect Cognitive Bias, You Can Design Marketing Strategies That Drive Loyalty, Reduce Churn, and Boost Sales Conversions.
How Small Businesses Can Use the Endowment Effect to Drive Sales and Loyalty Read More »
Smart entrepreneurs know that getting paid once isn’t enough. Learn how shifting from one-time sales to a subscription model can transform your business into a recurring revenue powerhouse—while spreading out customer acquisition costs and increasing long-term profitability.
Get Paid More Than Once Read More »
