Some recent research has caused me to completely rethink my marketing strategy. For years, I have heard that email marketing has a greater Return On Investment (ROI) than social media marketing. However, with my social media fans measured in the thousands and my email subscribers measured in the hundreds, I was sure that trying to […]
Is Social Media Really a Better Marketing Strategy than Email Marketing? Read More »
At first glance, the difference between selling a product or service and selling a solution may not be very apparent. After all, aren’t all products and services created to provide a solution to solve a customer’s problems? Most businesses create a product or service that is a “one size fits all” solution. Rather than designing
The Big Difference Solution-Selling Can Make Read More »
Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each other’s work. The following post was published by Chris on his blog in April of 2017 and is chock full of valuable advice.
Seven Things You Can Do (or Not Do) to Increase Marketing Success Read More »
Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each other’s work. The following post was published by Chris on his blog in May of 2017 and is chock full of valuable advice.
Moving up the Relationship Hierarchy Read More »
We all know that the world is becoming more mobile. While there are lots of ways to engage your customers in the mobile world, there is one way that stands out to me. It is a way that is even easy for the novice to implement. There are also no tools to buy so you
How to Leverage QR Codes for Profit Read More »
Make The Most Of A Meager Marketing Budget By Discovering How To Identify Customers That Are Ready To Buy Using The Viable Customer Model.
VIDEO: How to Find Customers That are Ready To Buy – Viable Customer Model Read More »
Small business entrepreneurs never seem to lack vision, big ideas, or ambition! The vast majority of entrepreneurs I encounter in my practice believe they have a product or service that is so much better than what’s on the market already; they believe that if they can just roll it out, they will be able to
How Not to Strike Out in the Game of Business Read More »
Putting together a solid hunting plan to hunt pronghorn antelope has a lot of similarities to putting together a solid marketing plan for your product or service. As any regular reader of my blog or someone who knows me personally would know, I’m obsessed with archery hunting for pronghorn antelope. As anyone who is familiar
An Amazingly Simple, No Bullshit, 2-Pronged Marketing Strategy Read More »
When it comes to marketing and sales, the internet changed everything. The changes caused by the internet, and its offspring social media, have not caused an evolutionary step in the way businesses go about marketing and sales but caused a revolutionary step. The internet and social media have caused businesses to re-think their old marketing
New Rules of Marketing and Sales Read More »
Discover 3 Free Internet Enabled Word-Of-Mouth Tactics That Allow You To Control The Dissemination Of The Information Shared By Your Clients.
3 Free Ways to Boost Your Word-Of-Mouth Marketing Read More »
