Today’s generation has an unprecedented level of access to information through the internet and social media. Gone are the days when ads were the principal way brands convinced customers to buy from them. Today consumers are becoming ad-blind and have turned to the opinions of influencers to make their buying decisions. More than any other generation, Gen Z relies on the opinions of influencers when making buying decisions.
Traditional advertising was based on where the ad was placed. Traditional ads were absent of Ad-Fraud because it was easily verified. Then social media changed the game and placed ads based on an individual’s demographic and psychographic data. Ad placement was no longer transparent or verifiable. Since then, ad fraud has gotten worse each year.
The fear of missing out is a powerful emotional tool that a salesperson in a small business can use by conveying availability scarcity in terms of Limited Time and Quantity availability.
