Sometimes you run across a unique product that you think you might be able to sell on the internet, or you have an idea for a new piece of software but it is not developed yet. Before you go all in, you will want to know if the product will sell before you make an investment. In such cases, you want to employ a 3-page website to test the market’s readiness.
Sales Page
On the landing page where you direct traffic to, you place the description of the product with all the elements that would make your customer want to buy. This sales page is often called a longform sales page and needs to include a call to action “Order” button.
Payment Page
When the prospect clicks on the order button they are taken to a secure payment page where you collect their payment information. This step makes sure that they are willing to exchange money for your product. To complete the order the customer is presented with a “Submit Order” button.
Out of Stock Page
When the customer hits the “Submit Order” button, you bring up the 3rd page that indicates that you have sold out of V1.0 and will be shipping V2.0 in 30 days or later at no extra charge or offer them a refund if the wait is not acceptable. This gives you 30 days or so to either secure the item or develop the software.
This technique was used successfully by a piano teacher that had developed a basic tool to schedule his appointments with students and suspected that other music teachers might have the same need.
But before going through the trouble of developing a more formal product and running the risk it might not be accepted, he used the three-page website to see if other music teachers also had a similar need and verified that they were willing to pay for a scheduling tool solution that he had envisioned. It turned out that others had the same issues, and he developed the tool to great success.
Can you employ a three-page website to test out your next idea?
