SteveBizBlog

PULL Marketing vs. PUSH Marketing – The Shifting Battleground

Learn to Think Like a Customer, Small Business Marketing / Value Proposition, Sales Calls, Website, Thought Leader, Content Marketing, Guest Posts, Email Marketing, Social Media

When you are deciding how much of time and financial resources to allocate between push and pull marketing strategies, keep in mind that the battleground has shifted and the prospect is the one who holds the high ground. Rather than fight this reality, just accept who has the real control and find the best ways to help people buy in the way they want to buy, instead of the way you want to sell to them.

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8 Essential B2B Marketing Questions: Ignore these at your peril

Small Business Marketing / Budget, B2B, Website, Content Marketing, Sales Funnels, Guest Posts, Email Marketing, Branding, Value Proposition

Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a good idea to periodically test your assumptions. Competitors are not standing idle and technologies, channels and customer needs are constantly shifting. Here are eight important questions to get you started:

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Super Simple Way to Test Your Business Model

Learn to Think Like a Customer / Value Proposition, Cold Calls, Website

Businesses all too often commit resources to developing a product or service based on the verbal feedback they received from some potential customers. This is no way to test your assumptions that people will exchange hard earned money for what you are selling! Employing a simple 3-page website can ultimately help you determine if customers are willing to exchange money for your offering.

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Watch the Leader and Profit by Capitalizing on Their Mistakes

Watch the Leader and Profit by Capitalizing on Their Business Mistakes

Small Business Operations / Business License, New Product or Invention, Value Proposition, Sales Calls

It is often far better to see what the market leader is doing and just be a little different in your value proposition. Being the first to market means you will make lots of costly mistakes that your competitors can learn from and then capitalize on at your expense. Keurig and Xerox were not the first movers but today they dominated their markets by capitalizing on the dominant players mistakes..

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An Amazingly Simple, No Bullshit, 2-Pronged Marketing Strategy

Small Business Marketing / Value Proposition

Putting together a solid hunting plan to hunt pronghorn antelope has a lot of similarities to putting together a solid marketing plan for your product or service. As any regular reader of my blog or someone who knows me personally would know, I’m obsessed with archery hunting for pronghorn antelope. As anyone who is familiar

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3 Free Ways to Boost Your Word-Of-Mouth Marketing

Small Business Marketing / Advertising, Viable Customer, Word Of Mouth, Value Proposition, Budget, Interruption vs Permission Marketing

Discover 3 Free Internet Enabled Word-Of-Mouth Tactics That Allow You To Control The Dissemination Of The Information Shared By Your Clients.

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How to Apply Natural Law – Your Key to Unlocking More Sales

Small Business Sales / Value Proposition, Viable Customer

Natural law is a philosophy that states that people are motivated in their actions by human nature. It refers to the use of reasoning to analyze human nature and to deduce the rules that govern a person’s actions and behavior. We have all seen the image of a stick and sting that suspends a carrot

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How to Harness the Halo Effect to Boost Profits

Small Business Sales / Bias, Advertising, Branding, Value Proposition

When it comes to marketing, small businesses should understand that psychology and sales are two parts of the same coin. From the world of psychology, one cognitive bias that a small business owner should embrace when it comes to marketing is known as “the halo effect.” Technically speaking, the halo effect is a cognitive bias

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Using Microeconomics to Maximize Revenue

Small Business Marketing / Macroeconomic Forces, Keyword, SEO, Social Media, Revenue, Pricing Concepts, Value Proposition

As a small business, you have to consider the concept of microeconomics when pricing your product or service to maximize revenue. By definition, microeconomics studies the behavior of individuals and firms in making decisions regarding the allocation of limited resources (i.e., money). Contrast microeconomics with macroeconomics. Macroeconomics considers the sum of all economic activity such

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11 Common Types of Business Model

Small Business Operations / Business Model, Value Proposition, BusinessDecisions, Freemium

A Business Model is Customer-Focused And Is Your Value Proposition. Most Businesses Can Be Categorized Into 1 of 11 Different Types Of Business Models.

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