Discover Why New and Novel Products and Services Often Struggle With Sales Due to Consumer Psychological Barriers. Learn How the Status Quo Bias, the Certainty Gap, and Adoption Challenges Impact Purchasing Decisions. Explore Strategies to Market Your New and Novel Products or Services Effectively and Turn Intriguing Concepts Into Successful Ventures.
Why New and Novel Offerings Fail and How to Fix It Read More »
Industry Knowledge and A Great Business Idea Are Often Considered Crucial Business Needs and Often Get Too Much of The Founders’ Attention. However, For Most Businesses, They Not Only Don’t Apply but Can Sometimes Even Have Negatives Associated with Them.
2 Myths About Business Needs That Will Shock You Read More »
Business Leaders Should Avoid Getting Feedback on Their Startup Idea from Friends and Family That Are Likely to Not Be Very Honest in Their Assessment of Your Business Idea.
Beware of Advice About Your Startup Idea from Your Friends Read More »
Being labeled a “Creative” congers up someone who is right brained and unsuited for business. However, creatives have found a seat at the business table as their virtues are being valued as Elizabeth Diane explains.
Why You Need to Cultivate Everyday Creatives Read More »
A business that offers products and services just like everyone else’s in their industry are viewed as a commodity. Commodity businesses compete on price meaning low or often negative margins, especially for a new small business. Instead of just following the crowd there is a better way.
Why Compete – How To Find An Uncontested Market for Profit Read More »
As I write this post, I have just returned from a motorcycle rally in the Black Hills of South Dakota. This rally is often referred to as just “Sturgis.” As always, the trip was full of lessons for entrepreneurs. Now, you may be surprised by that, but stick with me and you’ll discover these lessons
Four Business Lessons From The Sturgis Motorcycle Rally Read More »
The other day I was in a meeting with Debbie Segan, Vice President – workforce development at Pikes Peak Community College. She was talking about a successful program at a community college she had visited. She started by saying, “I’m a big believer in R&D.” Debbie then went on to define R&D as “rip-off and
Rip-Off and Duplicate Read More »
Izzy (later change to Elliot) and Ruth Handler were husband and wife that complemented each other’s skills when it came to business. Elliot was the dreamer, who I have often referred to in business as the Oracle or someone who can see things that others can not. Ruth, by contrast, had a business mind and
Barbie, Seeing Things Others Do Not – Business Lessons From Elliot And Ruth Handler Read More »
Sometimes the best ideas come from just looking at another industry and applying their lessons to your business. For example, when Henry Ford visited a meat packing plant, he saw how a side of beef was placed on a trolley and as it traveled down a track, a line of butchers each performing a single
A Source of Innovation Read More »
Several years ago I attended a presentation by Daniel Burris, the author of the book “Techno-Trends.” The opening line of a presentation that still resonates in my head to this day is “The future is already invented”. After a long pause to allow the line to sink in, Mr. Burris began talking about technology life
Is Your Business On A Path To Extinction? Read More »
