Market Research

Listening

Why You Need to Listening to The Marketplace

Small Business Marketing / ,

In The World of Business, Success Isn’t Solely About Passion and Innovation. It’s Also About the Willingness to Listen, Adapt, And Submit to The Ever-Evolving Marketplace. The Principle of Subordinating Your Ego to Market Needs Is Essential for Survival and Prosperity. So, Keep Your Antenna Out, Conduct Research, Make Offerings, And Remember, Business Success Is a Gamble Worth Taking, But Inaction Is a Sure Path to Obsolescence.

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Rain Dance

How To Avoid Business Droughts: Understanding the Rain Dance of Timing and Location

Risk Factors for Small Business / ,

Discover The Importance of Timing and Positioning in Business Success. Dive Into the Concept of Markets and Their Unpredictable Nature. Learn From the Cautionary Tale of Denver’s Ocean Journey Aquarium, Which Failed Due to Exceeding the Market Size. Avoid The Pitfalls of Aggressive Expansion and Understand the Criticality of Assessing Market Size Based on Sales Experience. Stay Attuned to The Market’s Ever-Changing Dynamics to Prevent a Fatal Drought for Your Small Business.

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ReferenceUSA LifeStyle Database

Video: ReferenceUSA LifeStyle Database Tutorial

Concepts Entrepreneurs Need to Know, Small Business Marketing / ,

Psychographics track a person’s interests, activities, and opinions. Knowing the psychographics of a specific person or locating people that share common psychographic characteristics is possible with a (LifeStyle) database that is part of a toolset called Reference USA (available at many libraries).

This video is a quick tutorial on how to use the LifeStyle database portion of Reference USA to discover what a specific person’s interests are and how to locate anyone else that shares these same interests.

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