Not long ago, I was driving through Denver in rush hour traffic. As I inched along in traffic, I was replaying a discussion in my head about the Colorado Springs ecosystem being the red-headed stepchild to Denver’s much more robust business ecosystem. Most of the discussion was geared toward activities the Colorado Springs ecosystem could do […]
Why Bigger is Not Always Better Read More »
Recently, I was teaching a course, “Going Pro – Moving from Hobby to Business” and one of the students was a jewelry designer looking to take her hobby of making jewelry, mostly as gifts for friends and family, and turn it into a paying business. I suggested she focus her jewelry design on a profitable
13 Steps to Find Your Profitable Niche for Free Using Long-Tail Keywords Read More »
Previously, we looked at how the startup landscape has changed and that you might not need a formal business plan to successfully launch your business. In this post, we will look into why we keep getting the same old business advice. What has emerged, as the funding and risk gap has widened, is a greater
Why The Business Advice You Are Getting Is One Sided Read More »
As a small business, you have to consider the concept of microeconomics when pricing your product or service to maximize revenue. By definition, microeconomics studies the behavior of individuals and firms in making decisions regarding the allocation of limited resources (i.e., money). Contrast microeconomics with macroeconomics. Macroeconomics considers the sum of all economic activity such
Using Microeconomics to Maximize Revenue Read More »
When he was watching the 2012 London Olympics, Steven Marx felt disappointed with the television coverage offered by NBC. Since he was an intermittent Twitter user with only about 20 followers at the time, Marx tweeted his frustration and used the hashtag #NBCFail. That single post catapulted Marx to fame and put an unfavorable light
Creating and Using Hashtags Read More »
The Campaign Write-Up Step Involves Creating the Campaign’s Landing Page and Includes At Least 8 Elements Necessary for A Successful Campaign
Crowdfunding: Campaign Write-Up Read More »
