Most Small Business Owners Think Customers Decide With Logic. They Don’t. Chase Hughes’ Fate Model Shows How Focus, Authority, Tribe, and Emotion Drive Every Interaction. When You Align With How People Actually Make Decisions, Your Conversations Get Easier, and Your Influence Grows Naturally.
Understanding the FATE Model: Influence That Works in the Real World Read More »
Rhetoric Isn’t Manipulation, It’s Communication Done Well. The Ancient Greeks Understood That Persuasion, When Grounded in Credibility, Emotion, and Logic, Could Move Societies Toward Truth. Today, Those Same Principles Can Help Business Leaders Connect More Deeply, Sell More Effectively, and Lead With Integrity.
Unlock Business Success with Proven Ethical Rhetoric Strategies Read More »
What Do Politics, Psychology, and Business All Have In Common? Identity. Discover How the PCP Model (Perception, Context, Permission) Shapes Decisions Through Subtle Shifts. Learn How Small Business Owners Can Use This Powerful Framework to Foster Trust, Guide Client Choices, and Align Action With Identity, Without Pressure or Manipulation.
How to Ethically Influence Client Decisions Using the PCP Model Read More »
Politics and Business Share the Same Psychology. From Roosevelt to Ross Perot to Marketing Campaigns, People Buy Emotion Before Reason. Learn How Entrepreneurs Can Bridge Empathy With Proof to Earn Trust That Lasts.
Feeling vs. Thinking: What Politics Reminded Me About Selling Read More »
Effective leadership relies on your ability to influence others to accomplish your objectives. As a business owner, your success often depends on your ability to effectively influence both people over whom you have control over and people over whom you have no direct control. Not all influencing styles work in every situation. Savvy entrepreneurs will change their influencing style based on different situations.
4 Situational Influencing Styles To Get What You Want Read More »
