What Do Politics, Psychology, and Business All Have In Common? Identity. Discover How the PCP Model (Perception, Context, Permission) Shapes Decisions Through Subtle Shifts. Learn How Small Business Owners Can Use This Powerful Framework to Foster Trust, Guide Client Choices, and Align Action With Identity, Without Pressure or Manipulation.
How to Ethically Influence Client Decisions Using the PCP Model Read More »
Politics and Business Share the Same Psychology. From Roosevelt to Ross Perot to Marketing Campaigns, People Buy Emotion Before Reason. Learn How Entrepreneurs Can Bridge Empathy With Proof to Earn Trust That Lasts.
Feeling vs. Thinking: What Politics Reminded Me About Selling Read More »
Discover the Fascinating World of Decision-Making and Its Connection to Fragmented Knowledge. Explore The Profound Effects of Fragmented Knowledge on Business Decisions, And Uncover the Power of Embracing Direct Feedback to Revolutionize Your Path to Success.
How To Unravel The Impact Of Fragmented Knowledge On Decision-Making Read More »
Explore the Contrasting Worlds of Categorical Decisions and Incremental Decisions in Decision-Making. From Selecting Suppliers for Your Business to Making Choices as a Voter, Understand the Impact of Swift, Predefined Options Versus Thoughtful, Step-By-Step Evaluations. Uncover The Role of Second-Order Consequences and Incentives.
Decision-Making Should Be Based on Facts and Reason and Not Emotions. 2 Factors That Cloud Decision-Making Are The Sunk Cost and The Decision-Maker’s Identity
How Sunk Cost Bias and Identity Affect Decision-Making Read More »
When It Comes To Business, How Do You Know When It Is Time To Quit And Move On Vs. Continue To Act With Grit And Persevere? The Answer May Surprise You.
How To Know When It Is Time to Quit Read More »
Every Time We Choose to Pursue Anything New, We Are Paying for It with An Opportunity Cost. Learning How to Calculate Opportunity Cost Is an Essential Skill All Business Owners Should Master.
Why You Need to Always Assess Opportunity Cost Read More »
The more senior the decision-making unit, the more data they have but the less specific that data is. The best decision is to entrust decision-making power to the lowest possible decision-making unit.
What You Need to Know About Hierarchical Decision-Making Read More »
To make a better decision, business owners must go beyond stage-one thinking, look past the immediate or perceived outcome of their decision, and ask a series of “and then, what will happen?” questions to find the unseen consequences of their decision.
And Then, What Will Happen? – Getting Beyond Stage-One Thinking in Business Read More »
Most Decisions Have Tangible and Intangible Impacts. Savvy Entrepreneurs Know That Success Depends on Weighing Both—Not Just What You Can Easily Measure.
Tangible vs. Intangible: How Systems Thinking Reveals What Most Business Owners Miss Read More »
Every Business Needs a Jester—Someone Who Helps Reveal the Truth Hidden in Plain Sight. Discover Why This Overlooked Role Can Save You From Failure.
Why Every Business Needs a Jester to Avoid Costly Mistakes Read More »
Click Here to Discover How Successful Entrepreneurs Simplify Complex Decisions Using Math. Learn How Statistical Analysis Can Guide Smarter Business Choices.
Want to Make Smarter Choices? Turn Your Business Decisions into Math Problems Read More »
Rethinking Your Everyday Assumptions—Like Why We Paint by Numbers Instead of Letters—Can Unlock More Efficient, Creative, and Profitable Ways to Operate. This Post Explores How Testing Long-Held Beliefs Can Lead to Breakthroughs in Both Business and Life.
