SteveBizBlog

Beyond The Hype: Uncovering the True Value of Advertising

Small Business Marketing / Advertising, Ad Fraud, Public Relations

Discover the Untold Truth About Advertising for Small Businesses. Learn The Real Purpose and Power of Advertising and Why It Is Too Risky and Costly to Use Advertising to Introduce a New Company to The Market. Learn How Advertising Sustains Brand Visibility, Protects Market Leadership, And Creates Barriers to Entry. Unlock The Secrets of Advertising Success in Today’s Competitive Business Landscape.

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TikTok – Small Business Advice You Can Use December 9th, 2022

Small Business Marketing / Scarcity, Influence Marketing, Ad Fraud, TikTok

6 TikTok Videos – Social proof, Reciprocity, Demand curves, 6 characteristics of a corporation, 3 options to business ownership, 3 levers lender use

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TikTok – Small Business Advice You Can Use November 18th, 2022

Small Business Marketing / Scarcity, Influence Marketing, Ad Fraud, TikTok

3 TikTok Videos – Influence Trumps Affluence in Marketing, Ad Fraud is on the Rise, and Creating Scarcity Influences a Prospect’s Buying Decision

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Automated Activity Versus Authentic Activity – Why You Should Care

Small Business Marketing / Advertising, Guest Posts, Ad Fraud

Understanding Digital Traffic Numbers Requires You to Understand the Difference Between Automated Activity and Authentic Activity (I.E. Manually Done by Humans)

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You Need to Prepare for A Digital Marketing Meltdown

Risk Factors for Small Business / Ad Fraud, Digital Ads

There is a very disturbing historical correlation between the causes that contributed to the 2007-2008 Financial Crisis and the current state of digital advertising. If your business is monetized by ad revenue, or your business uses digital ads to drive traffic to it, you should take into account the unstable nature of advertising and not get blindsided when the bubble bursts.

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Ad Fraud – The Hidden Way Ad Tech Is Stealing Your Ad Dollars

Small Business Marketing / Advertising, Ad Fraud

Ad Fraud Causes Many Businesses to Waste Much of Their Advertising Budget. Fake Websites and Bots That Imitate Humans Are Used to Drive Up Revenues of Ad Tech by Defrauding Businesses. Moreover, Ad Fraud Pollutes A Company’s Attribution Models That It Relies On to Conduct Campaign Optimization.

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