Anyone that has ever shopped for the best airline ticket prices and is flexible on their travel dates knows that flights are cheaper on Tuesday through Thursday and higher on Monday and Friday. Since most business people travel on Mondays and Fridays demand for these seats is high, driving up per seat prices.
Since flights on Mondays and Fridays are often full, the airlines want anyone that can travel on a different day to do so. They price the other days more cheaply to drive traffic to these less traveled days.
How can you use the concepts of pricing by the day of the week to maximize revenues?