Ignorance can casue you to see things insider cannot.
It’s great to be highly familiar with the industry in which you plan to compete, but many times insiders see too many challenges and obstacles and never start a new business.
Entrepreneurs with limited industry knowledge sometimes see opportunities because the industry has changed in ways that more well-established players are blinded to. Serious entrepreneurs trust their ability to beat a new path to the opportunity.
Are you too knowledgeable about your industry to see new opportunities?
