Crowdfunding platform research is all about researching what projects work best on each of the crowdfunding platforms to determine which platform is the best platform to launch your campaign.
Every year crowdfunding platforms come and go or change their objectives. Some platforms only handle one type of funding such as all-or-nothing campaigns. Others are just for equity-based campaigns. To help we have created a post that looks at the most Popular Crowdfunding Platforms so that you can get a sense of the objectives of each platform. Once you find a few potential planforms it is time to look a bit deeper.
In most cases, platform research should take you about a week or so to do effectively. Using the Google search engine is an effective way to start your research. This approach helps you find campaigns similar to the one you intend to launch.
First, try to Google a “platform” followed by the “your product idea.” For example, say you have an idea for a new Mini Drone product. You might enter “Kickstarter Mini Drone” to get a list of similar campaigns to start your research. Another Google search may be to enter simply “Crowdfunding Mini Drone.”
Once you locate similar products search the campaign for the following information: What was their initial fundraising target goal?
How much were they able to raise?
How many backers did they have?
What were the pledge amounts?
What rewards did they offer?
What was their video message like?
How did they connect with the backer’s emotions?
What was the length of their campaign?
What was the timeline to deliver their rewards?
Click on the comments section to see what was said about the campaign.
Look at their website or blog. What you can learn from them?
What does your proposed campaign have in common with other campaigns? How is it different?
