Decision-Making Should Be Based on Facts and Reason and Not Emotions. 2 Factors That Cloud Decision-Making Are The Sunk Cost and The Decision-Maker’s Identity
How Sunk Cost Bias and Identity Affect Decision-Making Read More »
As a business owner, you have strengths and weaknesses. It never advisable to engage in a head to head battle of attrition with a peer business. Using a military analogy, you attack where you have the advantage.
How to Use the Underdog Strategy to Crush the Competition Read More »
When It Comes To Business, How Do You Know When It Is Time To Quit And Move On Vs. Continue To Act With Grit And Persevere? The Answer May Surprise You.
How To Know When It Is Time to Quit Read More »
Customer Service is Not a Cost or Responsibility to Be Limited or Avoided but Represents an Opportunity to Seize New Business and Build Customer Allegiance
How To Create Loyal Customers by Keeping the Buck Read More »
The Monkey and The Pedestal Analogy Reminds Us to Tackle the Hard Things 1st Because If We Can’t Solve Them, There Is No Point in Doing the Rest of The Work
Why Is “The Monkey and The Pedestal” Story So Important? Read More »
6 TikTok Videos – Funding Options by Maturity, Sense & Respond, Action Trumps Mindset, Sales is Not Sleazy, Learn to Love the Process, Insurance Creates Gravity
TikTok – Small Business Advice You Can Use Best of December 2022 Read More »
Every Small Business Should Explore the Possibilities of OpenAI’s Tools For Their Business, Including chatGPT and DALL-E 2.
How to Use OpenAI’s ChatGPT And DALL-E 2 For Your Business Read More »
Not All Entrepreneurship Concepts Are Universally Applicable to Every Business. There Is a Small Business Continuum Based on Size and Desired Outcomes That Can Help Make Sense of What Founders and Leaders Should Focus On.
Why You Need to Know Where Your Business Lies on The Small Business Continuum Read More »
As A Business Implements More Internal Processes to Increase Efficiencies, It Is Often at The Expense of The Customer. Being More Business Centric Comes at The Expense of Being Less Customer Centric.
Watch What You Expose Your Customers To Read More »
There Is a Customer Development Process That Consists of Four-Steps. They Are Customer Discover, Customer Validation, Customer Creation, And Company Building.
How to Implement a Customer Development Process to Improve a New Venture Success Read More »
