Some marketers and business owners believe that the strength of their product or service is what determines success. While this is no doubt true in a few rare cases, most often, even a great product or service has to be marketed properly to succeed. And the best marketing is centered around what we call a BIG IDEA.
Your Brand Promise – Why You Need a Big Idea! Read More »
Most companies utilize website marketing as part of their lead-to-revenue (L2R) process. Whether you use your website for creating awareness, educating prospects, generating leads or selling directly you need to maximize its efficiency and effectiveness.
10 Quick Fixes to Make Your Website Marketing More Effective Read More »
There are three questions you and your company need to ask to be a successful content marketing practitioner.
How do we get people to read our marketing content?
How do we get people to engage with our company?
How do we measure results and get better over time?
How to Get Prospects to Read and Engage with Your Marketing Content Read More »
There are 3 essential questions about content marketing that need to be answered to determine your go vs. no-go content marketing strategy: 1, Can we be industry thought leaders? see the benefits of being a thought leader/branded authority but aren’t sure how to get there. 2, If so, what do we talk about? 3, Can we create enough quality content?
Use Content Marketing to Establish Thought Leadership Read More »
When you are deciding how much of time and financial resources to allocate between push and pull marketing strategies, keep in mind that the battleground has shifted and the prospect is the one who holds the high ground. Rather than fight this reality, just accept who has the real control and find the best ways to help people buy in the way they want to buy, instead of the way you want to sell to them.
PULL Marketing vs. PUSH Marketing – The Shifting Battleground Read More »
Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a good idea to periodically test your assumptions. Competitors are not standing idle and technologies, channels and customer needs are constantly shifting. Here are eight important questions to get you started:
8 Essential B2B Marketing Questions: Ignore these at your peril Read More »
Should you be Credible or Incredible? Lets’ face it, it is a free market where you can say anything you want about your product or service, true or untrue. Making incredible claims can snag you some customers, but today “Trust” is a business’s most valuable commodity. Here are six strategies to build and keep trust and credibility:
When It Comes to B2B Marketing, Should you be Credible or Incredible? Read More »
Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each other’s work. The following post was published by Chris on his blog in April of 2017 and is chock full of valuable advice.
Seven Things You Can Do (or Not Do) to Increase Marketing Success Read More »
Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each other’s work. The following post was published by Chris on his blog in May of 2017 and is chock full of valuable advice.
Moving up the Relationship Hierarchy Read More »
Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each others work. The following post was published by Chris on his blog is February of 2016 and is chock full of valuable advice.
The Evolving Journey of the B2B Buyer Read More »
