Reciprocity Influences Buying DecisionBy Steven Imke / July 25, 2023 When you give something to another person, it creates a desire in the person to repay the favor in some way. This is known as Reciprocity, and it is a powerful force for small business salespeople to understand and master. Related Posts:The Seven Principles of Persuasion for Better Sales…How to Close More Sales Using the JOLT EffectHow To Unlock Sales Success By Knowing What To Say And WhenThe Ultimate Sales Showdown: What You Need to Know…How To Choose Between Wealth and Power,…How To Master the Powerful Words “Can I Ask for a Favor?”How To Develop A Story Brand Framework For Your…What is a Buyer Persona, and Why is it Important?
