Psychographics track a person’s interests, activities, and opinions. Knowing the psychographics of a specific person or locating people that share common psychographic characteristics is possible with a database that is part of a toolset called Data Axle Reference Solutions (Formerly called Reference USA) that is available at many public libraries. his video is a quick tutorial on how to use the LifeStyle database portion of Data Axle Reference Solutions to discover what a specific person’s interests are and how to locate anyone else that shares these same interests.
