Influencer marketing is where you get a famous person with an established audience to endorse your product or service. Right now Influencer marketing is all the rage when it comes to marketing a business. However, getting an influencer to endorse your brand is costly. In this video, learn that there is an alternative to Influencer Marketing that is FREE.
Transcript (Lightly edited for clarity)
I’d like to talk about the difference between influencers and what I will call evangelists or social agents. We often hear, “Hey listen you need to go ahead and find influencers in your particular industry that will go ahead and share what you’re doing throughout the internet and so basically you can scrape their fans”
Now when I think about influencers, they are generally paid people who essentially endorse your particular product to their audience. The way I like to think about influencers is if you’ve ever watched let’s say the red carpet before the Academy Awards. The dresses that the women wear and the jewelry they wear the manufacturers of these products paid those movie stars to wear their products on the red carpet.
It is a money-making proposition when these stars walk down the red carpet and the interviewer says “You have a beautiful dress on, who made it?” to which they reply “Oh my dress was made by designer ABC.” Those stars on the red carpet are what we call influencers. Influencers have a very large audience or fan base and often have a very specific audience that follows them. Businesses pay these influencers to essentially endorse or show off their particular product and get the message out to their people, their followers, their fans in return for some type of compensation, generally a monetary compensation.
Evangelists or what I frequently refer to as Social Agents are just people who really love what it is that you do and they are willing to share your message to their community. Evangelists/Social Agents are unpaid. They are just so in love with what your mission is or your “Why” that they are willing to go ahead and share your business on their own time and not necessarily on a paid basis. It’s a very specific distinction between influencers and evangelists/social agents.
