According to many studies, one of the most precious assets in American society is a person’s time. The time required at work, at home, with friends and family, and running errands do not fall under the categories of relaxation or recreation. For this reason, people place a high value on their free time.
Don’t believe the lie that “time is money.” Time is far more valuable than money, especially when it comes to businesses. People expect speed in their business dealings now more than ever. They want their phone call to be handled fast. They want to be waited on in a hurry. They want their orders processed with lightning speed. They want their complaints handled without delay. They are busy people with tons of details to attend to and they don’t want to be kept waiting by you.
Some businesses design their entire value proposition around speed. For example, sometimes I need to grab a quick lunch in between consulting appointments. For me, speed is of the essence because I need to get my food and eat while I’m driving across town to make it to my next appointment on time. Jimmy John’s, whose motto is “so fast you’ll freak” often gets my business during these busy days. Other businesses like “Jiffy Lube” or “One Hour Photo” also imply fast service in their name.
How can you capitalize on speed to win more customers?
