SteveBizBlog

8 Essential B2B Marketing Questions: Ignore these at your peril

Small Business Marketing / Sales Funnels, Guest Posts, Email Marketing, Branding, Value Proposition, Budget, B2B, Website, Content Marketing

Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a good idea to periodically test your assumptions. Competitors are not standing idle and technologies, channels and customer needs are constantly shifting. Here are eight important questions to get you started:

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How to Leverage Experts and Crush the Competition

Small Business Operations / Social Media, Outsourcing, Outsourced Labor, Website, Logo, Freelancer

Many nascent entrepreneurs simply roll up their sleeves and try to do everything themselves in the hopes that it will save them money. Unfortunately, the most valuable asset entrepreneurs have is their time. Doing tasks that can be done by less expensive experts prevents entrepreneurs from focusing on the most important aspects of their business. Freelancing platforms exist to help the business owner outsource non-key tasks to experts in their fields for a fraction of what most experts cost locally.

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Super Simple Way to Test Your Business Model

Learn to Think Like a Customer / Value Proposition, Cold Calls, Website

Businesses all too often commit resources to developing a product or service based on the verbal feedback they received from some potential customers. This is no way to test your assumptions that people will exchange hard earned money for what you are selling! Employing a simple 3-page website can ultimately help you determine if customers are willing to exchange money for your offering.

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How to Leverage QR Codes for Profit

Small Business Marketing / Leverage, Viable Customer, Word Of Mouth, Website, Print Ads, Engagement, QR Code

We all know that the world is becoming more mobile. While there are lots of ways to engage your customers in the mobile world, there is one way that stands out to me. It is a way that is even easy for the novice to implement. There are also no tools to buy so you

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Your Business Packaging

Small Business Marketing / Website

Your product or service may be what your customers are buying, but they make their decision based on your packaging. Since customers can’t interact or use a product until they purchase it, the packaging is what they rely on to make their buying decision. What about the service industry? I can hear many of you

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How to Write a Simple Sales Hook Video

Small Business Sales / Website

What if you could create a simple sales hook video in minutes that converts visitors into buyers? This post will show you a proven, easy-to-follow formula to craft a compelling message and turn it into a video that engages and converts.

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Are Large Corporations Past Their Prime?

Small Business Operations / Sunk Cost, Outsourcing, Management, Outsourced Labor, Website

One has to ask “Are corporations past their prime?” Corporations came into being to allow multiple investors to invest a portion of their capital across several risky, but potentially highly profitable endeavors. Corporations Come Into Existence When sailing ships were constructed to carry on world trading, it was a highly lucrative proposition but was fraught

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The Harsh Reality about Web Pages

Small Business Marketing / Website

It is generally a waste of time and money for many small businesses to build a large, expensive web site with web pages that includes items such as how long you have been in business, a list of your core skills, the qualifications of key employees, or overall how great your company is compared to

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Testing Your Customer Segment and Value Proposition Hypothesis

Small Business Operations, Learn to Think Like a Customer / Value Proposition Canvas, Value Proposition, Website, Boomers, Business Model Canvas, Customer Segments

Once you have made a hypothesis regarding your customer segment and value proposition, you need to gather insight to validate your hypothesis by designing questions or experiments to take to potential customers. If you are designing questions, it is important to avoid questions that will influence the customer’s response. In other words, avoid leading questions

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How to Learn Demand: Zappos Story

Small Business Operations, Small Business Sales / Website

A fellow mentor who is an expert in retail once shared with me that opening a shoe store is one of the riskiest businesses to start and operate because there are so many bad assumptions you can make. In a typical main street brick-and-mortar shoe store, you have to select and stock the proper proportions

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