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A man pouring mail into an email algorithm where some is placed in spam and others are placed in an inbox

The Invisible Algorithm Deciding If Your Emails Land in the Inbox or in Spam

Offering Something Free for an Email Address Is Still a Smart Way to Grow Your List — but if You Don’t Take One Counterintuitive Step, You’ll Slowly Destroy Your Sender Reputation. Learn How Inbox Algorithms Judge Your Emails and What to Do to Stay in Their Good Graces.

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