Most Small Business Owners Think Customers Decide With Logic. They Don’t. Chase Hughes’ Fate Model Shows How Focus, Authority, Tribe, and Emotion Drive Every Interaction. When You Align With How People Actually Make Decisions, Your Conversations Get Easier, and Your Influence Grows Naturally.
Understanding the FATE Model: Influence That Works in the Real World Read More »
Consumers that visit your website don’t want to hear your life story. They will scan the page for key elements. The story brand framework will allow you to cut through the noise and clutter and deliver the concise message that will compel them to buy.
How To Use Your Story Brand Framework to Refine Your Homepage Read More »
Your story brand framework can be used to create a roadmap to grow your business by creating a one-liner for your company, a lead generator to collect email addresses, an automated email drip campaign, collecting and telling stories of transformation, and a system that generates referrals.
How To Turn Your Story Brand Framework into A Roadmap to Grow Your Business Read More »
Stories are a great way to clarify and communicate your brand’s message to employees and to prospective customers to get them to buy from you. The story brand framework is a 7-step process to help craft that story.
How To Develop A Story Brand Framework For Your Small Business Read More »
