The Elements of An Offer
Understanding The Elements of An Offer. What Are You Selling, How Much Will It Cost, What Is in It for Then, And Why Should They Buy from You?
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Solution Selling
The Big Difference Solution-Selling Can Make
At first glance, the difference between selling a product or service and selling a solution may not be very apparent. After all, aren’t all products and services created to provide a solution to solve a customer’s problems? Most businesses create a product or service that is a “one size fits all” solution. Rather than designing
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