Social Proof

There is a science to getting a prospect to say yes to your offer.  There are six universal principles that every salesman should master. In this post, we will discuss the last three.

Over the past two days, we discussed the first eight principles to influence a sale from the book, “Rain Making Conversations,” written by Mike Schultz and John Doerr. Today, we will cover the next 4 principles: 9. Stepping Stones – People are more interested in things they are familiar with. A good salesman takes the