6 TikTok Videos – Social proof, Reciprocity, Demand curves, 6 characteristics of a corporation, 3 options to business ownership, 3 levers lender use
TikTok – Small Business Advice You Can Use December 9th, 2022 Read More »
3 TikTok Videos – Influence Trumps Affluence in Marketing, Ad Fraud is on the Rise, and Creating Scarcity Influences a Prospect’s Buying Decision
TikTok – Small Business Advice You Can Use November 18th, 2022 Read More »
There is a science to getting a prospective client to say yes to your offer. There are six universal principles that every salesman should master. In this post, we shall discuss the first three.
3 Influencing Principles That Will Help You Close More Deals Read More »
Over the past three days, we discussed the first twelve principles to influence a sale from the book, “Rain Making Conversations,” written by Mike Schultz and John Doerr. Today, we will cover the last 4 principles. 13. Scarcity – “Buy it now! Only 2 left!” is a phrase we often hear. Scarcity is the most
Limited availability or scarcity is a powerful tool to create the premium pricing. There is only one Super Bowl per year with only a fixed number of seats. Tickets prices rise to meet demand. Furthermore, there are only so many ads spots during the Super Bowl. Here again, prices rise to balance out demand. The
Pricing Strategies – Pricing by Limitation/Availability/Scarcity Read More »
