Many Employee Recognition Programs Are Poorly Designed and Do More Harm Than Good. Discover How to Design an Employee Recognition Program That Works
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Many small businesses give their customers tokens of appreciation from time to time. Most are doing it wrong because they fail to realize the five principles of strategic gift giving.
The 5 Killer Principles of Strategic Gift Giving Read More »
Businesses employ both offensive and defensive strategies. However, when it comes to rewards, it is the offense that gets all the attention. If my company makes a sale through the results of my actions, it is not uncommon to receive a reward or commission. However, if I prevent a sale to a customer who would
Why You Should Reward People That Avoid Bad Outcomes Read More »
Hoover Adams was the editor for a small local newspaper in the rural community of Dunn North Carolina. This newspaper was called the Daily Record. What makes the Daily Record unique is while other newspapers were struggling to maintain readership, the Daily Record led the nation in circulation penetration. In fact, the Daily Record was selling
What Is in a Name? Read More »
Recognition one of four very powerful emotional appeals. Discover how using recognition as an emotional appeal will cause people to unconsciously stop what they are doing and pay attention to your marketing message.
Recognition Is A Powerful Emotional Appeal To Get Attention Read More »
This is part 2 in the series on Andrew Carnegie. For the full text see Valuable Business Lessons from the Steel Baron Andrew Carnegie Knowing that steel would revolutionize the construction industry, Carnegie went to his mentor Thomas Scott to help him raise the capital needed to build his own steel plant. His steel plant
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A few weeks ago we spoke about the negative effects that can result from not appreciating your employees when we discussed the story of Benedict Arnold. On the opposite side of that same coin, I would place Mary Kay Ash of Mary Kay Cosmetics. At the core of her business model was employee appreciation. She
Recognition on Steroids Read More »
Hearing your name has a profound impact on the brain. Research published in Cerebral Cortex shows that hearing your name activates your cortico-subcortical auditory attention network, a complex way of saying it grabs your focus whether you’re paying attention or not. Similarly, studies in Brain Research demonstrate that hearing your name sparks brain regions tied
The Power of Using a Person’s Name Read More »
In business, many of the most promising and productive individuals have fragile egos. As the owner of a company, you need to be able to recognize and reward behaviors from employees that move the business forward or risk creating a Benedict Arnold in your own ranks.
Recognition Or Doom – Failing To Recognize Outstanding Performance Is A Colossal Mistake Read More »
When asked what is your entrepreneurial driver, most people have a rather vague answer. Here are the most common reasons I have heard.
What is Your Entrepreneurial Driver? Read More »
