Patent Protection Is Crucial for Safeguarding Innovations, but for Small Businesses, Enforcing These Rights Can Be Prohibitively Expensive and Time-Consuming. Many Opt to License Their Inventions to Larger Companies, as the Costs of Litigation and International Enforcement Often Outweigh the Benefits.
What are Patents Really Worth? Read More »
Discover Why New and Novel Products and Services Often Struggle With Sales Due to Consumer Psychological Barriers. Learn How the Status Quo Bias, the Certainty Gap, and Adoption Challenges Impact Purchasing Decisions. Explore Strategies to Market Your New and Novel Products or Services Effectively and Turn Intriguing Concepts Into Successful Ventures.
Why New and Novel Offerings Fail and How to Fix It Read More »
Horizontal progress is about creating a better mousetrap while vertical progress is about making a better way to trap a mouse.
You Need to Understand Horizontal vs. Vertical Progress Read More »
For most inventors with a new product idea, they are far better to license their idea to a manufacturer than to raise the capital to manufacture and distribute the product themselves.
How to License Your New Product Idea Read More »
A Go-To-Market Strategy Is an Action Plan for How a Business Will Launch a New Product or Service So That It Can Concentrate Its Marketing and Sales Resources on The Functions That Will Generate the Greatest Return.
How To Design a Go-To-Market Strategy That Works! Read More »
The Buyers Utility Map is a valuable tool to help businesses document the buyer’s experience, and discover areas that can be leveraged to create a leap in value.
How to Create a Leap in Customer Value with the Buyers Utility Map Read More »
A business that offers products and services just like everyone else’s in their industry are viewed as a commodity. Commodity businesses compete on price meaning low or often negative margins, especially for a new small business. Instead of just following the crowd there is a better way.
Why Compete – How To Find An Uncontested Market for Profit Read More »
Many individuals with a new idea for a product have the wrong idea about the role patents play in business. They see patents as a way to simply make money off their idea. However, patents exist to encourage innovation which is not the same.
The Honest Truth; Why Patents Are Often Not Worth It Read More »
It is often far better to see what the market leader is doing and just be a little different in your value proposition. Being the first to market means you will make lots of costly mistakes that your competitors can learn from and then capitalize on at your expense. Keurig and Xerox were not the first movers but today they dominated their markets by capitalizing on the dominant players mistakes..
Watch the Leader and Profit by Capitalizing on Their Business Mistakes Read More »
There are four questions that every product or service company needs to ask before it embarks on a new business or product line. 1. Do customers recognize they have a problem?2. If there was a solution to their problem, would they buy it?3. Would they buy it from us?4. Can we build it? When I
Four Questions Before You Start Something New Read More »
