The first step for a new business or an existing business coming out with a new product line is to define the customer segment they are targeting. During the early stages of the process, I recommend starting out with a broad definition of the customer segment. The following is a list of five common customer […]
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Each generation has their own unique attitudes and behaviors that set them apart. Gen YBorn 1977-1994 (17 Years)Population size 71 million (4.2 million births per year) Gen Y’s are the children of the Baby Boomers. They lived their formative years with technology and grew up watching cable TV and playing on the Internet. As a
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Each generation has their own unique attitudes and behaviors that set them apart. Gen XBorn 1966-1976 (10 Years)Population 41 million (4.1 million births per year). Members of Gen X were left alone to fend for themselves. Most were dropped off at daycare as very young children. When they reached school age they returned home to
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Each generation has their own unique attitudes and behaviors that set them apart. Late Boomers –Born 1956-1965 (9 Years)Population size – 49 million (5.4 million births per year). Late Boomers lived their formative years with Watergate, which shaped their general mistrust of government. The oil embargo and other economic struggles squelched their optimism about the
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Each generation has their own unique attitudes and behaviors that set them apart. Early BoomersBorn 1946-1954 (8 Years)Population size – 33 million (4.1 million births per year). Early Boomers lived their formative years with Vietnam and witnessed the assassinations of John F. Kennedy and Martin Luther King. They lived through the Civil Rights movement and
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