All small business owners with a website should have a basic understanding of Search Engine Optimization (SEO) techniques which is why we created this SEP Primer.
SEO is defined as the process of improving the quality and quantity of website traffic to a website or a web page from search engines such as Google. SEO targets unpaid traffic, also known as “natural” or “organic” results, rather than direct traffic, such as when they enter the URL into a search field, or paid traffic, such as when you buy ads.
As an Internet marketing strategy, SEO considers:
How search engines work
The computer-programmed algorithms that dictate how search engine’s behavior
What people search for
The actual search terms or keywords typed into search engines
Which search engines are preferred by their targeted audience.
SEO is performed because a website will receive more visitors from search engines when the webpages are ranked higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.
We have created an SEO Primer in a series of posts that will teach small business owners everything they need to know about SEO so they can understand how to drive more free traffic to their content marketing pages.
To Make Your Website Visible To The Public, It Needs To Be Found And Indexed By The Search Engines And To Be Properly Indexed, You Need To Focus On Your Keywords.
Using The Proper Keywords That You Have A Realistic Chance To Rank For In A Search Engine Is How You Become Visible To New Customers. The Key Is To Finding Powerful Keywords Is To Find Ones That Have A Good Search Volume But Limited Competition.
When We Talk About On-Page But Hidden SEO Techniques We Are Talking About Several Clues You Can Provide To The Search Engines To Tell Them What Your Content Is About. It Can Also Control What And How Your Message Is Displayed In Search Results
On-Page Visible Elements Include Headings, Images, Paragraph Text, And Other Formatting Elements. Proper Use of Visual Elements Can Make Your Web Page Easier for The User to Read and Help Highlight the Search Engines Your Keywords.
The Most Important Factor in SEO Is Also the Hardest. On-Page SEO Represents All the Things That You Can Directly Control. Off-Page SEO Primarily Consists of Getting Links, Known as A Backlink to Your Pages or Your Site from Other Websites on The Internet, Which Are Out of Your Direct Control. Therefore, While Getting Backlinks Is the Most Important Part Of SEO, It Is Also the Hardest.
What Makes A Good Backlink? The Answer Includes Relevance, Diversity, Location On The Page And Keyword Usage And Placement. While You Can’t Directly Control Your Off-Page SEO, It Is Important To Understand How The Construction Of The Backlink Affects How The Search Engines View You As The Destination For The Link.
Search Engines Are Always in A Battle with Developers Attempting to Hack Their Algorithms. Therefore, Search Engines Have Adopted a Series of Practices to Try to Detect If the Site Is Trying to Cheat or If They Are Truly a Rising Star.
Search Engines Work by Crawling Websites, Gathering Info, Indexing It, And Then Ranking Based on Factors Like Content Quality, Load Speed, Mobile-Friendliness, And Keywords. Understanding These Steps Is Vital for Effective Digital Marketing and Higher Search Rankings.
This SEO Primer is a summary of many of Peter’s lessons and was reviewed by my own SEO maven Miss Bhavya Sharma, a recognized SEO expert in India, to ensure the accuracy of the content of these posts.
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