Everyone knows that one bad review can sink a business. However, many businesses do have a plan to monitor what people are saying about them. What if there was a simple tool that would scourer the internet and notify you if your name, your product, your company, or even your competitors were being discussed online? What if I told you that such a tool existed and that it was FREE? Well, that is exactly the case. You can set up free Google Alerts to report relevant searches by going to www.Google.com/alerts.
Have you ever wanted to establish a connection with someone, but they have no idea you exist? Set up a Google Alert to follow the person you want to connect with. When an article or discussion pops up about the person, contribute in a useful way.
Better yet, set up an alert about a topic you know the person is interested in. When an article or discussion surfaces, be sure to forward the link to them so they notice you. It is best to take a strong stand on controversial subjects to establish your credibility. Even if the other party may disagree with your position, they will respect the fact that you stand up for your principles.
