Franchise Primer – Everything You Need To Know About Franchising

Anyone considering buying a franchise should have some basic understanding of how franchises work and the role of a franchise consultant which is why we created this Franchise Primer.

Franchising is a strategy for business expansion whereby the franchisor (The mother company) licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee (The child company). In return, the franchisee pays certain fees and agrees to comply with certain rules and obligations defined in a Franchise Agreement.

We have created a Franchise Primer in a series of posts that will teach the small business owner considering buying into a franchise concept everything they need to know before taking the leap.

Post TitleDescription
Are You Working with an Ethical Franchise Consultant?In any industry, you will find good, and not-so-good businesses and business associates. The same is true in the franchise consulting industry. The franchise consultant works as a recruiter for franchisors, finding candidates who match the skills and financial requirements of the franchise.
How to Find Out if You Have Enough Money to Buy a FranchiseThis article outlines questions many franchise entrepreneurs have related to how much money they will need as they conduct early-stage franchise research.
So Why Does a Franchise Cost So Much Anyway?A franchise investment isn’t as high as most people think when compared to starting a business from scratch. There are 8 factors that determine your cost.
How Do I Research a Franchise Investment?There are a few steps that a franchisee considering a franchise will go through to get to a decision about investing in the franchise. In this article, we will break the process down into four basic steps.
Cindy Rayfield is a SCORE colleague and a serial entrepreneur who authored the above posts.  We are super fans of each other’s work and sit on a panel at the U.S. Air Force Academy each month to help transitioning service members interested in entrepreneurship understand their options.

Below are several franchise directories where you can select an industry and investment amount and a list of available franchise concepts.

Below are some external links to other articles about franchising

If you like our content please subscribe and share it on your social media channels. thank you!

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top