What I find interesting is that most first time entrepreneurs do not want to offend anyone with their viewpoint. They think that they are avoiding creating enemies by not having a polarizing opinion. In their mind, they think this somehow gives them a better chance at success. Furthermore, they consider people with strong opinions and who are forceful in sharing those opinions as arrogant. Nothing could be further from the truth!
The best entrepreneurs have a point of view and strong opinions. Sometimes these opinions conflict with the opinions of others, but that’s life and that is what makes then thought leaders. Personally, I do not believe every business needs a business plan which places me at odds with many of my peers. Having a strong opinion that runs counter to public opinion is what gives you super fans that will die for you.
Just look at the most recent political campaigns. Whether your candidate was a democrat, republican, libertarian, or whatever, they each had a very strong opinion that many others didn’t share. However, the people who agreed with their message became the candidate’s most ardent and outspoken fans. Those people spread the word as loudly and as far as they could.
By publicly stating and defending your decisions and opinions, however controversial, you will win followers that will spread your word farther, wider, and with more passion than any advertising campaign could ever do.
Nobody will remember you or your company if your message does not stand out from the crowd. To stand out, you have to be different and touch an emotional cord.
