There is really only one way to break a persons preoccupation (without physical contact) and that is to appeal to their emotions. Emotional appeals come in four irresistible flavors: money, self protection, recognition, and romance.
Make People Stop And Pay Attention With Emotional Appeals Read More »
When we refer to channels in the Business Model Canvas, we are speaking about marketing channels or distribution channels. Here are 5 you should address
Awareness
Evaluate
Purchase
Deliver
Customer Support
Channels and Your Business Model Read More »
Many studies have been performed that look at the role peer pressure has on our decision making.
People desperately want to fit in so much so that they often times will ignore their own opinion just to be part of the crowd. No one likes to be wrong, but it is far more acceptable to be wrong with a crowd than be wrong on your own.
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As human beings vision trumps all of our other senses. Man is incredibly adapted to remembering images. If you read or hear something, studies show that in the span of about three days you will only remember about 10% of the message. However, if you add a picture or an image, then you are likely
An Image to Remember Read More »
Good marketers also use primacy and recency in their messaging to make sure that potential customers will be able to recall the most important elements of their message.
How To Leverage The Primacy And Recency Bias In Marketing Read More »
People make decisions on emotion and then back up their decisions with logic. Good marketers understand the value of focusing on messages that will make the customer feel good. Wedding photographers do not take pictures, they capture the magic moments of that important day. I have seen signs on vacation that simply say “Horses for
How to employ a three-page website to test the market’s readiness and verify that a product or service will sell before you make an investment.
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Ever notice that on the trunk of most vehicles is a decal or emblem identifying the dealership where the vehicle was originally purchased? For the life of the vehicle, the dealership’s brand is viewed by thousands and thousands of drivers as they wait at stop lights and stop signs or walk through parking lots. Some
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There is a bit of an injustice in the way entrepreneurs are told about the business planning process. First, new entrepreneurs are told that to get money from a bank they need a business plan. While there is some truth to this, a major missing piece is that they will likely not get any funds
Fishing and hunting have lessons for the business owner. Being a hunter and fisherman I often read articles about hunting and fishing strategies. I recently watched a documentary about the whitetail deer population in the US. In 1700 there were approximately one million whitetail deer living in the US. By contrast, today’s estimates exceed thirty
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