Do you say “hello” and “goodbye” to your customers? Simply saying “hello” and “goodbye” can earn you healthy profits with almost zero investment. We have a local restaurant that I often go to for lunch where all the servers say “hello” as soon as you walk in the door. At my bank, they know me […]
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Most people think marketing ends after a sale has been made. However, there’s immense potential in each customer that can be tapped with a follow-up. Why not follow up within one week of their purchase with a note to thank them for doing business with you? When was the last time a business ever thanked
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According to many studies, one of the most precious assets in American society is a person’s time. The time required at work, at home, with friends and family, and running errands do not fall under the categories of relaxation or recreation. For this reason, people place a high value on their free time. Don’t believe
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You won’t find neatness or cleanliness listed in any marketing textbooks or discussed in any marketing class. Yet, the presence or absence of cleanliness can have a powerful effect upon a person’s decision to purchase. Have you ever walked into a store that had a particular odor? Not like the rich coffee aroma you smell
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When it comes to selecting a location for a retail business, there’s a variety of criteria you should use, including: Many entrepreneurs have become bankrupt because they invested too heavily in a location that fell flat. Often, the location failed because other aspects of marketing were not properly attended to. If your location is hard
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Almost anything can be sold from a roadside stand. If you’ve always wanted multiple locations, roadside stands are a great way to enjoy the benefits of expansion without the typical high costs. After all, each stand is a new location and increases the exposure of your brand. Roadside stands are portable, flexible, inexpensive, and appreciated
There are five important things to consider when designing a logo for your company. Learn what they are in this post.
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The other day I went to Denver to visit my mom. Near the entrance to her independent living facility, they were building a bunch of new condos. As I rounded the corner, I could not help but notice a woman dressed only in a bikini and a stocking cap holding up a grand opening sign.
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A schema is a way to organize a pattern or thought using relationships to what is already known. For instance, make a relationship between what is known by your audience and what you seek to convey to them. This eliminates the need to explain much of the detail since your audience brings a body of
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When you have a new product or service, your customers will likely never take the risk of purchasing it unless you offer them a free sample first. Sometimes the free sample may come in the form of a gift from another person. I never considered getting a massage until I received one as a gift.
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