Creating a New Category is HardBy Steven Imke / July 23, 2023 When you have a revolutionary new product, it takes time to educate the market. Better to let the big guys do all the heavy lifting and steal their thunder at the finish line. Related Posts:The Challenges of Creating a New Category: Lessons…How to License Your New Product IdeaHow To Design a Go-To-Market Strategy That Works!Video: How to Use SimplyAnalytics for Market…How to Reduce Startup Risk with an MVP, Minimum…What Is A Startup? Why You Need to Know the Different TypesHow to Protect Your Business from CybercriminalsEverything You Wanted To Know About Entrepreneurship