Take a look at the logos for Twitter, Facebook, and LinkedIn. Do you see a common thread? They all use blue as their primary color and that’s no coincidence. According to ColorMatters, 40% of people worldwide consider blue to be their favorite color. According to my daughter-in-law, if you’ve seen Chris Pine’s baby blue eyes, it’s no surprise why people love blue.
Now, we’re not telling you to go all Blue Man Group at your next meeting, but choosing the right color scheme for your brand and your newsletters could have a greater impact than you realize.
Colors have the ability to elicit emotional responses and reactions from your customers. According to one study, 85% of shoppers say color is the primary reason they buy a product. It also increases brand recognition by 80%. “Think about the action you want your audience to take and choose colors that are the right fit,” says Azure Collier, social media content manager at Constant Contact. The color guide below from Kissmetrics highlights the messages that colors send to North American shoppers:
Yellow – Optimistic & youthful; gets the attention of window shoppers
Red – Energy; increases heart rate, creates urgency
Blue – Trust & security; associated with banks and businesses
Green – Wealth & relaxation; easiest color for the eyes to process
Orange – Aggressive; call to action: subscribe, buy or sell
Black – Powerful & sleek; luxury product marketing
Pink – Romantic & feminine; product marketing to women and girls
Purple – Soothing & calm; beauty products
How can you use color more effectively in your business?
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